The European Challenge Tour will return to Denmark for the first time since 2012 when Royal Golf Club hosts the inaugural Made in Denmark Challenge from May 14-17.
The brand new event, which will carry a prize fund of €170,000, will be promoted by Golf Promote - the same group responsible for the Made in Denmark tournament on The European Tour, a hugely successful event which last year attracted record crowds and was won by Scotland’s Marc Warren.
Royal Golf Club, just outside the capital Copenhagen, hosted Europe’s top developmental tour three years ago, when Swede Kristoffer Broberg claimed his fourth title of a record-breaking season.
The incredible rise of Danish golf over the last two decades has been inexorably linked with the Challenge Tour, with every single one of the country’s current European Tour representatives having plied their trade on the second tier before going on to greater things.
The Scandinavian nation has hosted 27 Challenge Tour events since 1993 and provided the country’s most famous golfing son, Thomas Bjørn, with his maiden professional victory in 1995, the same year in which he became the first Dane to top the Rankings en route to graduating to the top tier.
The 15-time European Tour winner is one of many Danish Challenge Tour alumni to have experienced success at the top table, with Søren Kjeldsen, Soren Hansen and Thorbjørn Olesen all having titles on the second tier to their names.
Morten Ørum Madsen – who won the first event of The 2014 Race to Dubai in South Africa – is the latest Graduate to enter the winner’s enclave on The European Tour, having finished 19th in the 2012 Challenge Tour Rankings.
Alain de Soultrait, Director of the Challenge Tour, said: “We are delighted to welcome the Made in Denmark Challenge to the 2015 schedule and to return to a country which has built such a strong legacy on the Challenge Tour.
“Ever since Thomas finished top of our Rankings in 1995, the Challenge Tour has been a conveyor belt for talented young Danes who have gone on to great things in the game and it would be no exaggeration to say that this country has been one of our tour’s great success stories.
“Golf Promote, led by Flemming Astrup, have always been great supporters of the Challenge Tour and we know that, through their vision, innovation and hard work, they will provide a tournament of the highest standard.”
Flemming Astrup, Tournament Promotor, said: “We have needed a Challenge Tour event in Denmark in the last few years, and I am proud that we managed to organize the Made in Denmark Challenge in such short time. It is important for Danish and Scandinavian golf that we have tournaments at all levels.”
Bjørn, regarded as Denmark’s greatest golfer and a three-time winner on the Challenge Tour, said: “The Made in Denmark organization is sending a fantastic signal by also organizing a Challenge Tour event in Denmark.
“It means a lot to Danish golf, that the players on that level and the young talents also have a tournament on home soil. Mine and many others careers started on the Challenge Tour, so I know how important that tour is.”