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BOURDY CLAIMS HONG KONG OPEN IN 1-2 FINISH FOR TITLEIST FULL LINE PLAYERS Titleist Ambassadors Gregory Bourdy and Rory McIlroy trust Titleist equipment from tee to green to top the leaderboard in Asia Gregory Bourdy captured his third European Tour title at the Hong Kong Golf Club shooting a final round 3-under par 67 to hold off fellow full line Titleist player Rory McIlroy by two shots. Bourdy’s 19-under par total of 261 was enough to hold off a weekend surge from McIlroy, who fired weekend rounds of 65 and 64 to finish in second place on 17-under par. McIlroy’s third top five finish in three weeks raises him to the top of the inaugural Race to Dubai rankings going into the Dubai World Championships while Bourdy’s victory sees him climb into the top-60 of the rankings and also claim his place at the season ending event. Bourdy trusted the superior feel of Titleist from tee to green for his victory... |
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FISHER AND TITLEIST ON TOP OF THE WORLD Titleist brand ambassador captures the Volvo World Match Play Championship. Titleist Brand Ambassador Ross Fisher captured his biggest career victory to date with an immaculate display of consistent precision golf around the testing Finca Cortesin course in Spain. The win came on Fisher’s 126th hole of the week where a par 4 saw him capture the win that had so far eluded him during a season of great performances.. Following strong finishes at the US Open and The Open Championship, Fisher has elevated himself to fourth on the inaugural Race to Dubai rankings and 17th position in the Official World Golf Rankings following this week’s win. Fisher captured the Volvo World Match Play Championship, with a 4&3 margin of victory over Anthony Kim in the final match. The 28-year old Englishman had previously edged out Masters champion Angel Cabrera (Pro V1x) on the third extra hole of his semi final to setup a showdown with Kim... |
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TITLEIST INTRODUCES NEW VOKEY DESIGN SPIN MILLED C-C WEDGES New Vokey wedges conform to new 2010 U.S.G.A./R&A Groove Rules and provide more choices for players competing in events that adopt the new groove rule as a Condition of Competition In response to the USGA and R&A rule change regarding grooves, Titleist, the most played wedge across the worldwide professional tours and the best-selling wedge line in the U.S. and UK marketplaces, introduces the new family of Vokey Design Spin Milled C-C wedges. These new “Condition of Competition” wedges provide optimum performance and shot control within the new guidelines and were developed following an intense and coordinated effort between Master Craftsman Bob Vokey, Titleist Golf Club Research & Development, and extensive player testing on the US PGA Tour. |
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TITLEIST UNVEILS NEW FOUR-MODEL FAMILY OF SCOTTY CAMERON CALIFORNIA PUTTERS Popular Studio Select Putter Line Also Enhanced with New Models Validated on the most competitive proving grounds - the worldwide professional golf tours - Titleist advances the Scotty Cameron tradition of crafting modern classics with the introduction of the Scotty Cameron California putter line. In addition, Cameron adds three new models to its popular Studio Select line. Scotty Cameron California putters were born from timeless, tour-proven designs and the modern weighting technology that has made Scotty Cameron Studio Select putters so successful. |
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TITLEIST INTRODUCES NEW MB AND CB IRONS FOR SKILLED GOLFERS Traditional Muscle Back and Cavity Back Blades Provide Classic Looks and Feel Keeping with its serious clubs for serious golfer roots, Titleist introduces the new Titleist MB and Titleist CB forged irons featuring improved feel and looks. The MB is a classic muscle back forged iron, while the new Titleist CB is a full set of cavity-back forgings. Both models deliver the looks, feel and performance that highly-skilled players demand. “Throughout our ongoing research in irons, it became very clear that there exists a community within the better player market that requires the simple design and traditional feel and responsiveness of a classic forged iron,” said Steve Pelisek, General Manager Titleist Golf Clubs. |
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TITLEIST INTRODUCES NEW ADVANCED PERFORMANCE IRONS New Titleist AP1 and AP2 Irons Provide Enhanced Performance with Improved Feel Building upon the high technology design and resounding success of the original AP irons, Titleist introduces two new high performance iron products for avid golfers. The new Titleist AP1 and AP2 are multi-material, dual cavity irons that take the design mission of “Advanced Performance You Can Feel” to new heights. |
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TITLEIST #1 AT U.S. OPEN FOR 61ST CONSECUTIVE YEAR Titleist the #1 ball at Bethpage Black as the world’s best continue to opt for the matchless performance of the legendary Pro V1 franchise. Titleist, the #1 ball in golf, was the most played golf ball at the 2009 U.S. Open held at the Black Course, Bethpage State Park, New York. The golf ball count from this year’s event continues one of the longest running streaks in golf as it marks the 61st consecutive year for Titleist as the #1 ball at the U.S Open. Golf ball counts began at the 1949 U.S. Open played at Medinah and since then more players have put their trust in the feel and control of a Titleist golf ball than all other brands combined. At Bethpage Black, 89 players put their trust in the legendary Pro V1 or Pro V1x ball, accounting for 81% of the field, more than four times the nearest competitor. |
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OGILVY DOMINATES AT ACCENTURE WORLD MATCH PLAY WITH NEW TITLEIST PRO V1 2009 Pro V1 delivers longer distances, improved durability and improved scoring performance to help Ogilvy clinch WGC title. Titleist Pro V1 loyalist Geoff Ogilvy secured his second Accenture World Match Play Championship in four years at the Ritz Carlton Golf Club, Dove Mountain, Arizona, taking his career tally of PGA Tour victories to six. Ogilvy has trusted the performance of Titleist golf balls for all of these victories and this most recent triumph follows hot on the heels of his switch to Titleist’s new 2009 Pro V1 golf ball which was unveiled in January of this year. |
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TITLEIST ADVANCES TECHNOLOGY LEADERSHIP POSITION WITH INTRODUCTION OF NEW PRO V1 AND PRO V1x OFFERINGS Product Enhancements Made to World’s Most Played and Best-Selling Golf Balls Titleist, the golf ball technology leader wherever competitive golf is played, announces the introduction of the New 2009 Pro V1 and Pro V1x. Committed to exceeding the requirements of most of the world’s best professional tour players, as well as discerning amateur and aspiring golfers globally, Titleist once again raises the bar for high quality and performance by making the most played and best-selling golf balls even better. The product improvements to its flagship models have been engineered to deliver longer distance and enhanced Drop-and-Stop scoring performance with improved cover durability. |
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TITLEIST INTRODUCES NEW TOUR PROVEN 909 FAIRWAYS Titleist adds 909 fairway metals to the 2009 line-up supporting successful 909 driver launch. Following the much talked about launch of the new Titleist 909 driver family, Titleist has also introduced its 909 fairway metals to the European market. With the new 909 driver proving a big hit with tour players and amateurs alike, the 909 fairway metals look set to be just as popular in 2009. The 909F2 and 909F3 fairway metals are two high performance shapes with Tour proven profiles. Each model is engineered with its own precisely positioned centre of gravity to produce distinct launch conditions and ball flights. These characteristics meet and exceed the performance requirements of skilled players; from those competing across the worldwide professional tours and club professionals, to better players and aspiring golfers. |
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KARLSSON TAKES EUROPE’S TOP SPOT WITH TITLEIST Full line Titleist player Robert Karlsson becomes the first Swede to win the European Order of Merit. Titleist Ambassador Robert Karlsson won the much sought after Harry Vardon Trophy and in doing so became the first player from Sweden to win the European Order of Merit. The 39 year-old recorded victories at both the Mercedez-Benz Championship and the Alfred Dunhill Links Championship, in addition to having ten top 10 finishes during the season. Showing incredible levels of consistency throughout the year, Karlsson trusted Titleist from tee-to-green to help him secure top spot, including Pro V1x, 905R driver, 909F3 fairway metals, ZM irons, Vokey Design approach wedge, Vokey Spin Milled sand, lob wedges, Scotty Cameron GSS putter. |
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THE ULTIMATE CHRISTMAS GIFT FROM TITLEIST Free golf ball personalisation from Titleist – the perfect gift for the avid golfer. With the festive season fast approaching, Titleist is in the Christmas spirit already and has decided to once again run a special golf ball promotion. The #1 ball in golf is offering customers a free personalised printing programme on all Titleist or Pinnacle golf ball models. The personalisation can be anything from an individual's initials, a nickname or even a special Christmas message*. The personalisation is printed single-pole on three lines with a maximum of 17 characters per line and is available in a choice of four colour inks - Black, Blue, Red or Green. |
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TITLEIST INTRODUCES NEW TOUR-PROVEN 909 SERIES DRIVERS Three different models to satisfy performance preferences of better players and aspiring golfers. Adding another chapter to its successful history of creating high performance drivers for players competing across the worldwide professional tours, club professionals, better players and aspiring golfers, Titleist introduces the new 909 line of drivers. The three driver family, the 909 DComp, 909D2 and 909D3 models feature a modern high performance chassis with tour approved profiles, engineered to meet and exceed the performance requirements of skilled players. Each 909 driver is engineered with its own precisely positioned centre of gravity to produce distinct launch conditions and ball flights. The result gives Titleist the ability to offer a new level of precision driver fitting to maximise distance potential and improve overall driving performance. |
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TITLEIST GOLF BALLS - THE BALL OF CHOICE IN THE UK MARKET Datatech survey sees Titleist models account for five of the top six selling golf balls in the UK over the last 12 months. Titleist’s position as the ball of choice at all levels of the game has been underlined by the fact that five of the top six selling golf balls in the UK over the last 12 months were Titleist models, according to the most recent independent Golf Datatech UK retail audit. The legendary Pro V1 is at the top of the table with 14.3% of the On/Off course combined unit share, with Titleist models occupying four of the next five positions within the rankings. The Titleist PTS and NXT Tour both had 5.6% of the market share, closely followed by the Pro V1x and NXT Extreme with 5.2% and 4.6% respectively. Overall, over 35% of all golf balls sold between July 2007 and June 2008 were Titleist balls. |
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TITLEIST DRIVES KARLSSON TO VICTORY AT MERCEDES-BENZ CHAMPIONSHIP Robert Karlsson trusts Titleist from tee-to-green and warms up for the Ryder Cup by winning his eighth European Tour title at Golf Club Gut Lärchenhof. The win marked the tenth Top 10 finish of the year for Karlsson, including an eighth place finish at the Masters, fourth at the U.S. Open and seventh at The Open Championship, vaulting him to second place on the 2008 Order of Merit. Karlsson trusted Titleist equipment from tee-to-green including Pro V1x, 905R driver, 909F3 fairway metals, ZM irons, Vokey Design gap wedge, Spin Milled sand and lob wedges, and Scotty Cameron Newport putter. Indeed, Titleist was the most played ball at the Mercedes-Benz Championship with 45 players, more than four times the nearest competitor with 10. |
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New Scotty Cameron Studio Select Putters Titleist has introduced four new Newport inspired putter models to its Scotty Cameron Studio Select line-up. The four models, already proving popular on tour, are: - Newport Squareback - Newport Fastback - Newport 2.6 - Newport 2.7 Consistent with the rest of the Studio Select family each model is made from precision milled 303 stainless steel and heel/toe screw weights. The weights increase stability by reducing head rotation on off-center impacts and allow for multiple length options in each model. |
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New Vokey Spin Milled Wedges Titleist looks set to further strengthen its #1 position in the wedge category with a complete new line up of Vokey Spin Milled Wedges. The line-up is Titleist’s strongest ever with a full range of loft, bounce, sole and performance options to cater for the multitude of different short game requirements for tour players, better amateurs and aspiring serious golfers. The new Vokey Design Spin Milled wedges have been designed by master craftsman Bob Vokey drawing on his experience in working with the finest players in the world. Available in Tour Chrome, Oil Can or Black Nickel non-glare finishes the new wedges feature Tour inspired progressive profiles, sole configurations and grinds combined with soft 8620 metal to deliver the ultimate in looks and feel. The high performance milled grooves and tuned face texture produces additional gripping power for better spin retention on all types of approach shots. |
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Titleist launches a new range of 909 drivers Titleist has announced the launch a new range of 909 drivers to be delivered to the European market in November 2008. The result of extensive research at the Titleist Performance Institute and tour player feedback, the 909 series is the most comprehensive driver line-up in Titleist’s history. Already proving a hit on tour with Titleist players such as Zach Johnson and Davis Love III, the new line-up features three different models to provide a superior fit to meet the varying performance needs of tour players, better players and aspiring serious golfers. Packed with technological advancements, the 909 DComp, 909D2 and 909D3 are three drivers with modern, high performance, tour approved shapes each with a distinct, precisely positioned centre of gravity to provide distinct launch conditions and ball flight. |
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TITLEIST TOPS THE OPEN CHAMPIONSHIP BALL COUNT FOR A STAGGERING 29TH CONSECUTIVE YEAR Pro V1 players eclipse rivals at Royal Birkdale as Titleist is the #1 ball at The Open for an amazing 29th year in a row Once again the majority of the world class field had one thing in common when they teed it up in the opening round of the 137th Open Championship at Royal Birkdale; they placed their trust in the superior performance of the legendary Titleist Pro V1 to negotiate Birkdale’s tight fairways, challenging greens and extremely testing weather conditions. Titleist golf balls have continued to eclipse all others at this event and maintained the #1 position, since records began, for a remarkable 29 consecutive years. This year, 95 players (60.9%) in the field teed up at Royal Birkdale with either a Pro V1 or Pro V1x, just under four times as many as the nearest competitor with 24 players. |
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TITLEIST LAUNCHES VOKEY.COM Titleist and master craftsman Bob Vokey unveil new website for wedge enthusiasts Founded on the clubmaking experience of Bob Vokey and his longstanding principles of true craftsmanship, Vokey Design Wedges have earned the reputation at every level of competitive golf as the game’s finest short game tools. Vokey works directly with Tour players, club professionals and better playing amateurs to create wedges that provide truly discernible performance options for different course conditions, playing styles and challenging competitive environments. First introduced in 1998, Vokey Design wedges have found overwhelming success as the leader in the marketplace and the unmatched favourite of players across the worldwide professional tours. Vokey Design wedges have been the #1 wedge on the US PGA Tour in terms of count and wins for five consecutive years. |
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TITLEIST INTRODUCES NEW PTS CARRY AND PTS ROLL GOLF BALLS Market leading golf ball brand, Titleist, provides two distinct approaches to distance for average and recreational golfers Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist PTS Carry and PTS Roll golf balls, the most targeted Titleist PTS products in the microbrand’s 25 plus year history. The new versions of the famous ‘red box’ PTS line-up provide two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll - based on the average golfer’s varied and diverse launch characteristics. |
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SCOTTY CAMERON PUTTER FAMILY GROWS Titleist enhances Scotty Cameron putter line with introduction of new studio select family Scotty Cameron by Titleist putters are tour-proven instruments of uncompromised feel, looks and performance. Notably prominent across the worldwide professional tours, Cameron putters have been the top choice of more players and more winners on the U.S. PGA TOUR for more than a decade. As a market leader in the premium putter category, Titleist further solidifies its high performance product offering with the introduction of the Scotty Cameron Studio Select family of Newport-style putters. For the first time, each of the new Studio Select putters will be available in 33”, 34” and 35” lengths, as circular weights in the heel and toe will deliver the optimal head weight for each shaft length. |
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TITLEIST INTRODUCES ADVANCED PERFORMANCE FOUR MODEL IRON FAMILY Focus on Feel and Performance with New Titleist AP1, AP2, ZB Forged and ZM Forged Irons Staying true to its heritage of designing performance enhancing golf clubs for better and aspiring golfers, Titleist introduces four new irons for 2008. The new Titleist AP1 and AP2 irons are multi-material, dual cavity designs that provide ‘Advanced Performance You Can Feel’. The new Titleist ZB Forged is a blended cavity-to-muscle back iron while the new Titleist ZM Forged is a traditional muscle back iron. “We designed these irons with a focus on feel and performance,” said Jeff Harmet, President, Cobra Golf and Titleist Clubs. “The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer.” |
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TITLEIST INTRODUCES ADVANCED PERFORMANCE FOUR MODEL IRON FAMILY Focus on Feel and Performance with New Titleist AP1, AP2, ZB Forged and ZM Forged Irons Staying true to its heritage of designing performance enhancing golf clubs for better and aspiring golfers, Titleist introduces four new irons for 2008. The new Titleist AP1 and AP2 irons are multi-material, dual cavity designs that provide ‘Advanced Performance You Can Feel’. The new Titleist ZB Forged is a blended cavity-to-muscle back iron while the new Titleist ZM Forged is a traditional muscle back iron. “We designed these irons with a focus on feel and performance,” said Jeff Harmet, President, Cobra Golf and Titleist Clubs. “The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer.” |
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TITLEIST LAUNCH NEW NXT GOLF BALL LINE-UP Market leading golf ball brand, Titleist, has revealed its latest NXT designs with the new NXT Extreme and revamped NXT Tour Titleist, the undisputed leader in golf ball technology has revealed a new enhanced NXT golf ball range. The popular NXT range is designed for average to highly skilled golfers seeking the ultimate combination of soft feel, high performance control, and long distance. Replacing the NXT is the new NXT Extreme golf ball. Designed for golfers of all levels, the NXT Extreme produces maximum distance off the tee without compromising soft feel and playability for shorter shots. Featuring a soft compression, high COR core, new higher coverage dimple design and Staggered Wave Parting Line, the NXT Extreme provides longer, more consistent distance than its predecessor, while maintaining soft feel on all shots. |
