FootJoy, the #1 Shoe and Glove in Golf, has a long history of being on the feet of the champion at many an iconic golfing moment and 2013 is certainly proving to be a major success for many of its brand ambassadors. With the most expansive product-line on the market, FJ has already experienced wins across five footwear categories on the PGA and European Tours this season. Highlighting the excellence and breadth of its offering and spearheaded by Adam Scott’s emotional first Major victory at The Masters in FJ Sport, FootJoy remains the overriding footwear brand of choice amongst the highest echelons of the game.
On the European Tour, FJ loyalists have combined to walk away with nine footwear wins so far on the Race to Dubai calendar. In early January Louis Oosthuizen (DryJoys Tour) kick-started a three-week run at the top the podium for three different FJ models. Jamie Donaldson (FJ ICON) outwitted one of the strongest fields of the season in Abu Dhabi the claim the famed Falcon trophy and Englishman, Chris Wood secured both his first victory on tour as well as a maiden win for the newly launched FJ Sport Spikeless golf shoes at the Qatar Masters. Inspired by their fellow FJ brand ambassadors and benefitting from the outstanding comfort, fit and performance that is present in all golf shoes that carry the famed FJ logo, others would follow in the footsteps of the early season triumphs. In addition to Donaldson, FJ ICON has propelled Thomas Aitken, the winner of the Trophée Hassan II and most recently, Brett Rumford to their respective titles.
“Having launched our most expansive footwear collection to date I am delighted to see that our tour ambassadors are using the superior comfort, fit and stability of our market-leading innovations as a springboard to success,” commented Russell Lawes, European Marketing Manager – FootJoy. “We firmly believe we have a shoe to suit the varying styles and swings of golfers of all abilities and this has been clearly demonstrated on the PGA and European Tour this season. To have five different product categories play a part in the 16 victories we have had this year shows the breadth of the FJ offering and cements our position as the #1 shoe of choice amongst professionals around the globe.”
The 2013 season, has also seen FootJoy continue to dominate the weekly usage counts across the worldwide tours. On the PGA Tour the company has experienced a 60% footwear presence amongst the field, whilst the shoe count amounts to 65.2% on the European Tour. Together these statistics reinforce the trust the game’s best players have in the Mark of a Player moto that FJ lives and breathes by.
Whether it is the all-round excellence of FJ ICON, the Xtreme Platform Stability of the XPS-1, the reliability and consistent performance of DryJoys Tour, the sports performance of the FJ Sport, the minimal construction and maximum feel of the brand new FJ M:PROJECT or the multi-functional, lifestyle-infused Contour Casual, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
FootJoy. The #1 Shoe and Glove in Golf
For more information on all FootJoy please visit www.FootJoy.co.uk