FootJoy, the #1 Shoe and Glove in Golf, has launched an exciting new footwear category that delivers the very best in ultra-lightweight waterproof performance, ideal for play in all conditions. The eye-catching new FJ HydroLite™ family offers an extensive range of stable, comfortable golf shoes with an innovative low-profile outsole for outstanding stability, flexibility and durability with the option of seven spiked and three spikeless models. Designers have delivered a mix of traditional & fashion-forward sports styling across the extensive range to cater for the varying tastes of all golfers. The added option of the BOA lacing system and a variety of classic and modern colour options complete what will undoubtedly be one of the most popular new product launches within the market-leader’s diverse 2014 footwear collection.
To celebrate the unveiling of the FJ HydroLite footwear family, the company is offering each golfer who purchases a new pair of FJ HydroLite or HydroLite SL a free FJ #1 Shoe in Golf Poker Chip ball-marker along with its own unique number. Each chip will then be entered in to a draw that will take place on the 31st March 2014 to announce one lucky golfer who will win the once-in-a-lifetime opportunity to tee-it-up alongside one of FJ’ Brand Ambassadors in the 2014 BMW PGA Championship Pro-Am at Wentworth on May 21st. Additional prize winners from the draw will also receive a variety of other FJ 2014 product, including FJ HydroLite Rainwear. Winners will need to reply to firstname.lastname@example.org sharing an image of them with their ball marker to confirm entry for prizes.
This brand new performance category from FJ represents a new dawn within the brand’s popular mid-price point golf shoe category, which continue to be a firm favourite amongst golfers around the globe, cementing FJ’s long-standing position as the #1 Shoe in Golf. Standout features and benefits of the new FJ HydroLite include; technologically-advanced lightweight, full grain leather uppers for the very best in waterproof protection alongside superior comfort and fit synonymous with all products that bear the FJ mark. A new low profile outsole also provides increased flexibility and stability through each stage of the swing, with the addition of the P.I.N.S (Performance Insert System) cleat system. Just like the spiked version, HydroLite SL offers lightweight, low-profile, waterproof construction for ‘all year round’ play as well as on and off-course versatility.
“Our new HydroLite range represents a truly extensive collection of performance-enhanced spiked and spikeless golf shoes at fantastic value to golfers,” commented Russell Lawes – FJ Marketing Manager. “The attributes that are present within this exciting new category certainly demonstrate FJ’s pioneering product innovation that has seen us lead from the forefront of the golf footwear industry, delivering great-value innovations that benefit golfers of all abilities. With their eye-catching styling and enhanced performance technologies, FJ HydroLite & HydroLite SL will be a significant addition to our most diverse and feature packaged golf shoe range to date.”
FJ HydroLite is available in a wide range of sizes and the following colour options; White/White Tumbled, White/Taupe Tumbled, Black/Black Tumbled, White/Red and White/Black. FJ HydroLite is also available with the innovative BOA Lacing system in White/Silver or Black/Black. RRP: £87.50 (£99.95 BOA)
The HydroLite SL is available in White/Black, White/Lime and White/White colour options and the widest range of sizes in the market. RRP: £79.95
Availability: On sale now
Whether it is the all-round excellence and superior comfort of FJ ICON™, the reliability and consistent performance of the DryJoys family, the advanced feel of D.N.A., the athletic-infused performance of the FJ Sport, the minimal construction and maximum feel of the innovative FJ M:PROJECT™ or the multi-functional Contour Casual, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.FootJoy®. The #1 Shoe and Glove in Golf