The legendary Titleist Pro V1 and Pro V1x have claimed an impressive 156 wins across worldwide professional tours so far in 2012, and have now been recognised as ‘Golf Ball of the Year’ at the recent Foremost Awards. The Titleist Vokey wedge franchise, featuring wedges designed by Master Craftsman Bob Vokey, were also recognised by the UK’s largest buying group as the ‘Wedge of the Year’. The Foremost group is represented by over 1000 PGA Professionals from across the UK, who recognised the quality and consistency of Titleist golf balls and wedges, which meet the needs of golfers across the UK and across all levels of the game.
“We are delighted that the Pro V1 and Vokey wedges have been recognised as market leaders by Foremost members, which confirms that we are meeting the needs of the green-grass professional,” commented Ken Graham, European Sales Director - Titleist. “Through our golf ball fitting methodology we have been able to engage more professionals and consumers in the performance benefits of the leading golf ball, which has been a great success again this year. Our team of Titleist Brand Ambassadors have continued to bolster our market shares on worldwide professional tours, and to learn that Foremost professionals also place us as their #1 ball and wedge is fantastic.”
Andy Martin, Foremost Company Director, said, “The support that Titleist has given in service and promotional activity throughout 2012 has been rewarded and this, in conjunction with the group’s digital marketing programme, has helped to drive store sales and retain margin. This pro-active approach to green-grass retail has been recognised by the Foremost members.”
The Titleist Pro V1 franchise revolutionised the golf ball market when the original model was launched in 2001. In 2012, the latest versions of the Pro V1 and Pro V1x continue to set the standard as the choice of the best golfers across all levels of the game. Among the notable tour victories for the Pro V1 franchise this season include three of golf’s biggest prizes; The Masters, won by Pro V1x loyalist Bubba Watson, the U.S. Open, where Titleist Brand Ambassador Webb Simpson trusted a Pro V1x to win his maiden Major title, and the USPGA, where Titleist Brand Ambassador Rory McIlroy claimed his second career Major using a Pro V1x. Titleist’s market leading golf balls have also been at the heart of the Titleist golf ball fitting initiative which has been an invaluable tool for consumers and PGA professionals to work together to find the best golf ball for each golfers’ individual game.
Vokey wedges have also remained the favourite across all levels of the game, from the European and PGA Tours to the Glenmuir PGA Professionals Championship and British Amateur Championship. The latest SM4 model of Vokey wedges have been designed by Master Craftsman Bob Vokey, with the benefit of feedback from the best players in the world. Ten loft options ranging from 46° to 64°, multiple bounce options and a variety of tour-inspired sole grinds, and three distinct finishes ensure the latest range offers a matrix of performance characteristics to suit every player.
Titleist: Golf’s Symbol of Excellence