Friday, 13 February 2015
GOLFERS ARE INVITED TO EXPERIENCE ADVANCED PERFORMANCE WITH NEW TITLEIST TRIAL CAMPAIGN  (EuropeanTour)
GOLFERS ARE INVITED TO EXPERIENCE ADVANCED PERFORMANCE WITH NEW TITLEIST TRIAL CAMPAIGN (EuropeanTour)

Titleist introduces series of UK-wide trial events allowing golfers of all abilities to experience the advanced performance of Titleist golf clubs

Titleist, Golf’s symbol of excellence, is providing the opportunity for golfers of all abilities to experience the advanced performance of Titleist golf clubs at one of the many trial events to be held at venues across the UK over the coming months. As part of the new ‘Trial Titleist’ campaign, a team of dedicated Titleist Trial Representatives will be conducting events at golf clubs, where golfers will be able to trial the latest innovative line of products from Titleist. Over 350 Trial events will be taking place over the next five months, starting on the 23rd February, running through to the end of June, giving all golfers the chance to find a venue in their local area.

Richard Temple, Titleist Golf Club Product and Fitting Manager, explains the concept of the campaign: “The Trial Titleist events have been set-up to provide golfers of all abilities with the opportunity to experience first-hand, the performance benefits of our metals, irons and wedges. It provides a great opportunity for us to showcase the impressive range of products that we have on offer at Titleist and underline how they can benefit golfers of all abilities and swing speeds. They expand upon our strong programme of fitting and education events, which in total, results in over 1,000 events taking place throughout the year, including fitting days, Vokey experience days, Scotty Cameron experience days, and golf ball education events.”

At each Trial event, golfers can experience our recently launched 915 line of drivers, fairways and hybrids which provide distance without compromise. 915 metals benefit serious golfers of all swing speeds with maximum distance from a combination of high speed and low spin, while maintaining a high MOI for exceptional forgiveness.  In the family of 714 irons, golfers will find a line of high performance models to suit the needs of every player; from the flight, feel and forgiveness of the AP1 and AP2, to the shot control and workability of the CB and MB. In addition, golfers will also be able to experience the short game performance of Vokey Design SM5 wedges, the best performing and most played wedges across every level of the game, with an extensive range of bounce and grind options to suit every player.

Chris Beaumont, Titleist Golf Club Marketing and Interactive Manager, outlines how golfers can get involved and engage with the Trial Titleist campaign:  “In order for all golfers to get fitted into the right clubs for their game, we need to give them all the ability to first trial the products and then get fitted into the correct spec.  This campaign, along with our extensive network of Trial and Fitting Accounts, allows us to do this.  In order to find an event or a facility taking part, golfers can simply go to our website to find out more details.

“Consumer engagement will be a big part of this initiative. We will be looking for golfers to engage through our Team Titleist community and various social media channels, utilising the #TrialTitleist tagline, to let us know about their experiences” continued Beaumont. “We are looking to connect with golfers at all levels of the game, from beginners trialing our products for the first time, through to our Brand Ambassadors on worldwide tours who might be putting new Titleist clubs into play for the first time.”

To locate your nearest event, visit the Trial Titleist pages on www.Titleist.co.uk and sign up to Team Titleist for exclusive content and competitions throughout the year. Golfers are also encouraged to share their #TrialTitleist experiences across Facebook (Titleist UK & Ireland) and Twitter (@TitleistEurope).

Titleist: Golf’s Symbol of Excellence.

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