Friday, 25 September 2015
TITLEIST INTRODUCES NEW 716 AP1 AND AP2 IRONS  (EuropeanTour)
TITLEIST INTRODUCES NEW 716 AP1 AND AP2 IRONS (EuropeanTour)
New 716 Titleist AP1 and AP2 irons, available from 23rd October in golf shops worldwide, are precisely engineered with industry-leading amounts of high density tungsten to deliver the best combination of low CG and high MOI in their respective categories for distance, forgiveness and shot-stopping control.

“AP1 and AP2 irons are designed for two distinct player profiles. AP1 is for players seeking maximum distance and forgiveness. AP2 is for players seeking distance and forgiveness in a tour-proven iron,” said Chris McGinley, Vice President, Titleist Golf Club Marketing. “Our R&D team has precisely engineered both models to create speed and launch for distance with maximum forgiveness to help all players improve their iron play.”

New 716 AP1 is the longest, most forgiving Titleist iron ever, designed for golfers seeking maximum distance and maximum forgiveness. New AP1’s extreme 360º undercut cavity design with a large, thin, unsupported face delivers speed and launch for more distance, while the industry-leading use of high-density tungsten weighting provides maximum forgiveness.

“Golfers looking to improve their games need the best technology available,” McGinley said. “We understand these golfers want as much distance and forgiveness as they can get, but we also know they want to score better. AP1 has technology that will help golfers hit the ball further with the proper flight to stop the ball closer to the pin more consistently. That’s what good iron play is all about.”

The new AP1 irons provide unparalleled game improvement technology:

•    An extreme 360º Undercut Cavity results in a large, thin, unsupported face area, creating a Thin Fast Face that flexes more at impact. The face is constructed from specially heat-treated 17-4 stainless steel for strength, which increases both speed and launch for more distance. Additionally, the deeper undercut creates discretionary weight that allows industry leading use of high density tungsten.

•    High Density Tungsten, precisely placed low and in the toe of the long and mid irons, produces a lower centre of gravity (CG) for a higher launch angle. The improved launch allows for stronger lofts, which increase speed for even more distance. The high density tungsten also moves weight to the perimeter, increasing moment of inertia (MOI).

•    The forgiving High-MOI design – with 50 percent more tungsten than prior generation 714, an average of 42.5 grams of tungsten per head – maximises heel and toe stability without increasing AP1’s preferred blade length, while producing higher ball speeds across the face for more consistent distance on off-centre hits.

“Golfers are getting a double helping of distance with new AP1 without sacrificing trajectory,” said Marni Ines, Director, Titleist Irons Development. “By carving more mass from the undercut and thinning the face, we get more launch and speed. On top of that, we’ve added a significant amount of tungsten, which lowers the CG and increases launch. We’ve taken that extra launch and used it to strengthen the lofts. Stronger loft means more speed. More speed means more distance. There are a lot of companies that chase distance mainly by strengthening lofts and lengthening shafts, but we think we’re doing it the right way, with superior technology.”

“Remember, when it comes to good iron play, distance is still just one part of the equation. Distance control and accuracy are just as important, and that’s where forgiveness comes into play,” said Dan Stone, Vice President, Golf Club R&D. “We are the only company in this category using high density tungsten. You can make a club more forgiving just by making the club head larger, but golfers don’t always want that. Through our technology we have the best combination of low CG and high MOI in the game improvement category. What that means to the golfer is hitting the ball far enough to reach the green and stopping it close to the pin more often, and maintaining distance consistency and trajectory even when you hit it off centre.”

New 716 AP2 is Titleist’s most advanced players’ iron, made even better, delivering tour-proven distance with forgiveness and solid forged feel. New AP2 irons use extreme high density tungsten weighting to position the centre of gravity low and perfectly aligned at impact for more speed. An innovative co-forged construction places the high density tungsten low and to the perimeter, increasing MOI for greater forgiveness and consistent distance.

“AP2 is the gold standard in the tour-played iron category,” McGinley said. “It’s been one of the most-played cavity back models on the PGA Tour and has been trusted over the years by players such as Jordan Spieth, Zach Johnson, Bill Haas and Jason Dufner. AP2 is also one of the best-selling tour played irons in the market. Our R&D team knows what tour players and dedicated golfers want when it comes to iron performance and have worked side by side with them over the last two years to make the new 716 AP2’s even better.”

The new AP2 provides the most advanced technology available in a tour played iron:

•    High Density Tungsten weighting creates a Low CG that is perfectly aligned at impact to increase speed and distance. The tungsten weights are shaped to the perimeter and precisely placed low and out using an Advanced Co-Forging Process pioneered for golf clubs by Titleist R&D. The result is solid feel and higher MOI.

•    The forgiving High-MOI design – with an average of 56.2 grams of tungsten per head, 25 percent more than AP2 714 – drives higher ball speeds across the face for more consistent distance on off-centre hits at a tour-preferred blade length that allows workability and shot control. Compared to the previous generation, 716 AP2 has 8.5 percent higher MOI in the long irons and 5.5 percent for the full set.

•    New AP2’s innovative construction combines a forged 1025 Carbon steel body with extreme perimeter tungsten weighting in the long and mid irons for an unparalleled combination of low CG and high MOI with Solid Forged Feel.

“New AP2 is a direct result of advancements in our co-forging process,” Ines said. “When the development process began, I told my team to design the best club they could, put the tungsten where we wanted it and not worry about whether we could actually make it. We shaped the tungsten to the perimeter of the club and brought it right to the edge so, literally, it’s part of the profile. Incredibly, our manufacturing team figured out how to make it. You can always make a golf club more forgiving by making it bigger, but a tour player doesn't want to play anything bigger than this. So we had to get more creative in order to boost our MOI. Really, the only way to get the weight further out now would be to pull it outside of the head.”

“There isn’t a tour-played iron with better technology than AP2,” Stone said. “It’s been the forgiveness leader by a substantial margin for years now and we just keep expanding on that. Our 712 series AP2, which we introduced in the fall of 2011, would still be a leader in the category in terms of combination of low CG and high MOI. And our construction has improved two times since then. Our tour players like ball speed on off-centre hits just like everyone else does. Consistent distance comes from consistent speed. The forgiveness of 716 AP2 is now on par with 714 AP1, and brings distance control in a players’ club to an entirely new level.”

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