Wednesday, 18 December 2013
Callaway Speed Regime Golf Balls ()
Callaway Speed Regime Golf Balls ()

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Callaway Golf today announces an important game-changing technology with the launch of Speed Regime Golf Balls, a family of Tour-level products engineered to golfers’ individual swing speeds to maximise distance and spin.

Available in three models – SR1, SR2 and SR3 – Speed Regime Golf Balls deliver Tour standard aerodynamics and performance across all three products regardless of swing speed, creating optimum spin separation for longer drives without compromising on feel around the greens.

To maximise the benefit of Speed Regime technology, Callaway’s R&D team have developed the golf balls to match three common swing speed categories; 90mph and below (SR1), 90-105mph (SR2) and 105mph and above (SR3), allowing golfers to ‘custom fit’ an exact Speed Regime Golf Ball to deliver total performance.

The Speed Regime family also features a new, proprietary, soft cover, delivering tour-level control for the short game, plus Callaway’s trademark HEX pattern, which optimises aerodynamics by covering a greater surface area resulting in longer, more stable and penetrative ball flights.

Dave Bartels, Senior Director of Golf Ball Research & Development for Callaway, said: “If you’re not playing a Tour ball that’s been engineered and fitted to your swing speed, you are giving up significant performance. By individualising the performance of golf balls, meeting the specific requirements of different types of golfer, Speed Regime offers total performance to help lower scores.”

Neil Howie, President and Managing Director of Callaway EMEA, added: “Whilst the Speed Regime concept seems simplistic in nature, our R&D team have worked tirelessly to produce a range of golf balls that will truly benefit all amateur and professional golfers. Callaway has been built on the premise of creating products that enhance the enjoyment of golfers game and the SR golf balls will do exactly that.”

A soft inner core reduces driver spin across the Speed Regime line for extra-long distance, while a firmer outer core helps generate increased spin from short irons and wedges, for aggressive stopping power on the green.


Speed Regime 1 is a four-piece ball, while Speed Regime 2 and 3 are five-piece balls featuring a thin outer mantle, which also helps reduce spin off the driver even further to achieve explosive distance.


Speed Regime 1

‘Optimised Aerodynamics for more distance at moderate swing speeds’

Target swing speed: 90mph and below

Key Features & Benefits:

• Specifically engineered HEX pattern provides excellent aerodynamic performance for players with swing speeds of 90mph and below, optimising low speed lift to deliver a long, stable, penetrating ball flight
• New proprietary soft cover promotes Tour-level control on approach shots and shots around the green while giving an incredibly soft feel
• Soft inner core generates low spin off the driver for long distance
• Firmer outer core generates higher spin rates for more spin and total control with aggressive stopping power on short irons and wedges

 
Speed Regime 2

‘Optimised Aerodynamics for more distance at athletic swing speeds’

Target swing speed: 90 - 105mph 

Key Features & Benefits:

• Refined HEX pattern provides excellent aerodynamic performance for players with swing speed between 90mph and 105mph, optimising lift and drag to deliver a long, stable, penetrating ball flight that holds its line in the wind
• Soft cover promotes Tour-level control on approach shots and shots around the green
• Soft inner core generates low spin off the driver for long distance
• Firmer outer core generates higher spin rates for more spin and total control with aggressive stopping power on short irons and wedges
• The thin inner and outer mantles produce more ball speed and reduce spin off the driver for maximum distance

 
Speed Regime 3

‘Optimised aerodynamics for more distance at Tour-level swing speeds’

Target swing speed: 105mph and above

Key Features & Benefits:

• Specifically engineered HEX pattern provides excellent aerodynamic performance for players with swing speeds of 105mph and above, reducing high speed drag and promoting a long, stable, penetrating ball flight
• A proprietary formulation that yields the soft feel and exceptional short-game spin skilled players seek in a Tour golf ball
• Soft inner core generates low spin off the driver for long distance
• Firmer outer core generates higher spin rates for more spin and total control with aggressive stopping power on short irons and wedges
• The combination of a firmer outer mantle and softer inner mantle help reduce driver spin and provide additional resiliency, allowing the dual core to unleash powerful ball speeds



Callaway’s new Speed Regime Golf Balls are available from retailers across Europe from January 31 with an RRP of (per dozen):

GBP 39.99
EUR IRE 49.99
EUR 55
CHF 72
SEK 499
DKK 449
NOK 475
EUR FINLAND 55

Find out more about Speed Regime golf balls and Callaway at www.callawaygolf.com


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