Danish company ECCO – a leading manufacturer of innovative footwear – announces the launch of Street EVO One, a performance hybrid golf shoe combining the award-winning ECCO Dynamic Traction System (E-DTS) with an array of proprietary stabilisation features.
Embodying the shoemaking craftsmanship and technical advances for which ECCO is renowned, Street EVO One boasts a Direct-injected midsole with an integrated shank piece. This design cups and cushions a player’s heel, delivering comfort and torsional support while creating an exceptionally stable platform from which golfers can power through each shot.
Offering a slightly wider platform than previous versions of the best-selling Golf Street model, Street EVO One is built atop a patented outsole configuration of approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.
“The way Street EVO One looks, feels and plays puts it in a class by itself,” says Michael Waack, Head of Global Golf at ECCO. “It’s yet another example of the advantages that come with our foot-first approach to designing and producing premium golf shoes.”
As a key point of distinction, ECCO owns its factories and controls the entire shoemaking process – from raw materials to finished footwear. This dovetails with the company’s position as one of the world’s largest producers of luxury leathers.
Street EVO One is offered in high-grade cow leather and genuine camel leather versions, both of which include the exclusive ECCO HYDROMAX™ tanned-in treatment for remarkable weather resistance.
Showcasing an eye-catching, two-colour outsole and modern classic upper, Street EVO One is part of the Spring/Summer 2014 men’s golf collection that will be worn in competition by Tour stars like Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Marcel Siem, Wu Ashun, Andreas Hartø and JB Hansen.
RRP: High-Grade Cow Leather (pictured) £140, Camel Leather £150
ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.
For further inspiration, please visit www.ecco.com/golf.