Danish brand ECCO – a leading manufacturer of innovative footwear – announces the launch of its women’s Street EVO One, a performance hybrid golf shoe boasting a sleek, feminine design with an array of proprietary stabilisation features.
Available in two upper patterns and nine modern classic colourways for Spring/Summer 2014, Street EVO One showcases a look directly inspired by one of the most successful models in the ECCO casual line. Each pair features an eye-catching, two-coloured outsole and is constructed at company-owned factories using ultra-premium leathers.
“Our complete vertical integration means we control the shoemaking process, from raw materials through to magnificent finished products,” says Michael Waack, Head of Global Golf at ECCO. “This gives us a real advantage when it comes to quality and our ability to push the boundaries of golf shoe technology.”
Among the advances realized in Street EVO One is a Direct-injected midsole with an integrated shank piece. This design cups and cushions a player’s heel, delivering comfort and torsional support while creating an exceptionally stable platform from which golfers can power through each shot.
Offering a slightly wider platform than previous versions of the best-selling Golf Street model, Street EVO One is built atop the ECCO Dynamic Traction System (E-DTS). This patented outsole configuration has approximately 100 moulded traction bars and 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.
Comfort is further promoted by a moisture-wicking Second Skin leather lining and the exclusive HYDROMAX™ treatment that makes the leather uppers exceptionally weather resistant.
The ECCO women’s golf collection is worn in competition by scores of Tour stars worldwide, including Belén Mozo, Caroline Masson and Gerina Piller.
ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.
For further inspiration, please visit www.ecco.com/golf.