VOSS Artesian Water from Norway has signed a three-year deal to become an Official Supplier of three European Tour events – the BMW PGA Championship, the Aberdeen Asset Management Scottish Open and the DP World Tour Championship, Dubai.
VOSS, sourced in pristine southern Norway, will provide all bottled still and sparkling water for the three tournaments, beginning with the BMW PGA Championship, which takes place at Surrey’s iconic Wentworth Club from May 26-29, 2016. Wentworth is owned by the Reignwood Group, a company which is also one of the owners of VOSS.
Next up will be the Aberdeen Asset Management Scottish Open, at Castle Stuart Golf Links from July 7-10, before the climax to the 2016 European Tour season, the DP World Tour Championship at Jumeirah Golf Estates in Dubai, from November 17-20.
Boasting 100 per cent carbon neutrality, VOSS is committed to the environment and sustainability, and runs the Voss Foundation, whose mission is to provide access to pure, clean drinking water to communities in sub-Saharan Africa.
Jamie Birkmyre, Championship Director for the BMW PGA Championship, said: “We are delighted to welcome VOSS on board as an Official Supplier. The BMW PGA Championship is a Green Drive Event, so it is a fitting partnership with a company as environmentally aware as VOSS.
“Our tournaments will allow VOSS to build their brand awareness among an interested audience and create a strong association with world-class sport and entertainment.”
Ken Gilbert, Chief Marketing Officer for VOSS, said: “Sponsoring these three key European Tour golf events is consistent with our global strategy, which focuses on key markets worldwide.
“The United Kingdom and Dubai in the GCC are important markets for VOSS, and participation in world-class golf reinforces the brand’s super premium status in the bottled water category.”
VOSS bottled water comes from an artesian spring in a sparsely populated area on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh clean refreshing taste perfect for all hydration occasions and is also the choice of world renowned chefs wishing to enhance a fine dining experience. Recognized for its distinctly iconic bottle design, VOSS is now offered at the finest hotels and restaurants in 52 countries worldwide. VOSS is available in both still and sparkling. www.vosswater.com
VOSS takes a comprehensive and holistic approach to environmental stewardship by committing to the ongoing pursuit of 100% carbon neutrality. VOSS supports the Voss Foundation, a non-profit organisation dedicated to providing access to clean water, sanitation and hygiene as a means to enable community-driven development in Sub-Saharan Africa, and raising awareness of the ongoing need in the region. www.vossfoundation.org