The European Tour is delighted to announce that Nathan Homer, Head of Global Sponsorship & Partnerships at Barclays Plc and formerly a senior leader at Procter & Gamble, will take up the post of Chief Commercial & Marketing Officer effective Thursday September 1, 2016.
He will utilise his extensive experience of working with global brands to identify and maximise the European Tour’s commercial opportunities around the world, overseeing the Tour’s continued growth in new and existing markets.
Nathan will help develop the European Tour’s global brand, which includes the Race to Dubai, the season long competition which in 2016 features 47 tournaments in 27 countries, while he will also oversee The Ryder Cup commercial and marketing programmes.
He said: “I’m delighted to join the European Tour at a time when we have lots of exciting possibilities to further drive the commercial and marketing propositions we have, allowing us to deliver more value back to both our players and commercial and media partners.”
For the past two years, he has played a key role in restructuring Barclays sponsorship portfolio and brand positioning, delivering highly effective, business-aligned and emotionally engaging marketing programmes including Premier League activation supporting Barclays ‘Lifeskills’ and ‘Digital Eagles’ campaigns.
Prior to that, he spent 14 years at Procter & Gamble, including three years leading the Gillette business in the UK & Ireland, and more recently four years as Global Sports Marketing & Olympics Director.
In that latter role, his achievements included playing a leading role in the development and delivery of Procter & Gamble’s global Olympic TOP partner programme, ‘Proud Sponsor of Mom’ through the London and Sochi Games – the largest single project in the company’s history.
A graduate of Carnegie College, Leeds, he was Vice Chairman of British University Sports Association (BUSA) from 1999-2000 before joining Procter & Gamble’s graduate training scheme.
Keith Pelley, Chief Executive of the European Tour, said: “I am delighted to welcome Nathan to the European Tour as our new Chief Commercial & Marketing Officer. Nathan has a wealth of experience of working with global brands and his track record of creating compelling world class marketing programmes for different brands and audiences, across varied demographics, will undoubtedly benefit a diverse, global organisation such as the European Tour.
“His background in sponsorship and partnerships will also prove an asset in the continued global growth of the European Tour, helping to maximise our revenue generation around the world as we seek to ensure our commercial success matches the on course achievements of our players on the world stage.”
The European Tour broadcasts live coverage of its tournaments to more than 490 million homes in more than 150 countries every week, generating in excess of 2200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands, with Rolex, BMW, Jumeirah Golf Estates, Emirates and Titleist as Official Partners.