Genworth Financial launched the 2009 season of its popular fundraising concept “Putts for Charity” at the BMW PGA Championship today.

Genworth, a leading global financial security company opened the 2009 programme with a putt by Genworth brand ambassador and Tour professional Ross Fisher. 

Now in its third season, Putts for Charity helps raise funds for good causes by challenging the general public to make a successful “one putt” on specially constructed greens at various stops along the European Tour.  For each successful one putt made at the BMW PGA Championship, the Genworth Foundation makes a £1 donation to charity.  Similarly, every one putt by professionals competing in the tournament will raise £2, helping to boost the total even further.

Genworth developed Putts for Charity in partnership with The Tour Players Foundation, the charitable organization of The European Tour and, at Wentworth, the public will be able to line-up their one-putts on a spectacular six hole putting green in the tented village, created with the support of BMW. 

“At the heart of Genworth’s mission and values is community support”, said Martin Ring, a director of the Genworth Foundation. “Together with The Tour Players Foundation, we aim to raise 200,000 Euro across the tournaments in 2009, beating the previous years’ totals and providing vital support for our chosen charity -- SOS Children’s Villages – which focuses on the long term care of orphans across the globe”.

David Park, The European Tour’s Charity Executive added: “Its great to be back at Wentworth and launching Putts for Charity for another season – it’s a fantastic opportunity for the player’s to give back.”

Genworth will once again be a local sponsor of this year’s BMW PGA Championship at the Wentworth Club.  Putts for Charity will be a continuous feature at each of Genworth’s remaining locally sponsored tournaments including: the Barclays Scottish Open, the Mercedes Benz Championship, The Madrid Masters and Portugal Masters.

Genworth is also the official sponsor of The European Tour Statistics programme, providing Tour members with invaluable analysis of their performance. Every shot played by every member is profiled throughout the season, with the results collated into nine categories: Stroke Average, Driving Accuracy, Driving Distance, Greens in Regulation, Putts per Round, One-Putts per Round, Sand Saves and Scrambles and a new category for 2009, Putts per Greens in Regulation.

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