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One million euros has been raised in the last six years of the Genworth Putts4Charity scheme  (Getty Images)
One million euros has been raised in the last six years of the Genworth Putts4Charity scheme (Getty Images)

Genworth’s Putts4Charity® initiative, run in conjunction with The European Tour’s charitable arm, the Tour Players’ Foundation, has reached a significant landmark at the UBS Hong Kong Open with a fiercely contested “Pro Putt Challenge” pushing donation totals from The Genworth Foundation to over €1,000,000 since the initiative began in 2007.

Pablo Larrazábal, Thomas Levet, Johan Edfors, Alex Cejka, Ricardo Santos, Wen-Chong Liang, Peter Lawrie and Tom Lewis took part in a thrilling display of putting skill with Englishman Lewis coming out on top and winning the knock-out competition. The eight players, who represent the countries where Putts4Charity has been held, secured an overall donation of €39,000 on the night, taking the combined Putts4Charity total to €1,030,384.

“I can’t actually believe we’ve done it,” commented Genworth brand ambassador Pablo Larrazábal. “It’s been a real team effort with the Genworth Foundation, the Tour Players’ Foundation, golfing fans and of course The European Tour players themselves supporting Putts4Charity across 6 seasons. Putt by putt, we’ve gradually raised money for good causes, and we’ve finally reached €1million. This is fantastic!”

As an Official Partner of The European Tour, Genworth has staged Putts4Charity at selected European Tour events around Europe and more recently in Asia. At each event the Genworth Foundation has donated a minimum of €2 to charity for every one-putt made on-course by the pros during their tournament rounds.

In addition, members of the public have had the opportunity to participate in Putts4Charity on specially-constructed greens at these events, consisting of four holes designed to replicate some of the famous putts holed in European Tour history by European Tour Members. For each one putt made by members of the public, the Genworth Foundation has donated €1.

During the tournament weeks, European Tour professionals have made appearances at the Putts4Charity Stand and taken on the same challenge as the spectators.  Each appearance has been marked with an additional donation from the Genworth Foundation.

 “We always support the communities we serve as a business,” comments Peter Barrett, Genworth’s global managing director. “Money donated through Putts4Charity in recent years has helped orphaned and abandoned children find a loving and secure family environment through our grants to SOS Children’s Villages.”

“To coincide with this significant fundraising milestone today and our new business activity in Asia, we’re delighted to announce that Genworth will support SOS Children’s Villages in China. Education programs in two kindergartens have been identified and will receive donations: SOS Kindergarten Urumqi and SOS Kindergarten Kaifeng,” added Barrett.

“Ever since our first partnership, the Genworth Foundation and its Putts4Charity initiative have been strong supporters of SOS Children’s Villages,” added Lynn Croneberger, chief executive officer of SOS Children’s Villages.  “As a result, we have been able to make a huge difference in the education and care of children in Europe and Asia.”

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