The European Tour today announced Heineken as an Official Sponsor to this week’s Irish Open at the Killarney Golf and Fishing Club.
Heineken owns and manages one of the world’s leading portfolios of beer brands and is recognised and respected for its high profile and valued sponsorship portfolios: The Heineken Cup/Rugby World Cup/UEFA Champions League.
The company reacquainted its relationship with professional golf in Ireland at this tournament last year. Heineken has a number of sponsorship partnerships with The European Tour across Europe this year and retained a strong presence for many years under The Murphy’s Brand as title sponsor of The Irish Open.
Walter Drenth, Marketing Director for Heineken Ireland, said: “We are delighted with the opportunity to present Heineken at this prestigious sporting event. The Irish Open is respected throughout Europe by the professional golfers and spectators alike. The special ambiance of Killarney and its unique beauty will enhance the staging of the tournament.
“Last year’s event was truly special – and who can forget the images shown across the world from this most treasured location. We recognise the large number of people who visited Killarney and attended The Irish Open in 2010. Their attendance created a unique sporting and respectful support to the many great golfers who entertained over the four days of competition. With Irish golf again at a special place we expect the interest in The Irish Open to surpass last year. We look forward to playing our part in all enjoying a memorable experience again this year. It promises to be a great week.”
James Finnigan, Sales and Marketing Executive for The European Tour, said: “The European Tour are pleased to once again get support from Heineken, this commitment to become an Official Sponsor of the Irish Open represents a significant coup for the tournament and The European Tour.
“Sponsorship is a very challenging marketplace; therefore it is especially pleasing for the European Tour to welcome back an organization of Heineken’s stature to the Irish Open. We look forward to working with Heineken in the weeks preceding the tournament and tournament week, which will contribute to the success of a very special Bank Holiday weekend for Irish sports fans.”
Heineken join Failte Ireland and other Official Sponsors BMW, Genworth, The Europe Hotel, Liebherr and The Irish Examiner at this year’s Irish Open in Killarney.