After sixteen successful years of sponsoring the Alfred Dunhill Cup, Alfred Dunhill, the English luxury goods company for men, is extending its commitment to St Andrews and its golfing establishment by creating a new golf tournament from 2001.
The event, intended to be a celebration of Links golf, will be played over three of the world’s most spectacular golf courses; the Old Course, St Andrews, the Carnoustie Links and the highly regarded Kingsbarns Golf Links. The tournament will be played as a 72 hole strokeplay event in a Pro-Am format with two competitions running concurrently – a Pro Individual and a Team competition comprising one professional and one amateur.
The inaugural Alfred Dunhill Links Championship will be played from 18 to 21 October 2001 over each of the three different courses with the final round being played on the Old Course on Sunday, 21 October.
With a prize fund of US$5 million, the Alfred Dunhill Links Championship will be an officially sanctioned event on the European Tour counting towards official money and Ryder Cup points.
Ken Schofield, Executive Director, PGA European Tour, said: “Alfred Dunhill’s support over the past 16 years has been outstanding, with the Alfred Dunhill Cup having produced many of the game’s greatest moments. We, as the European Tour, are now extremely fortunate to be part of Alfred Dunhill’s expansion into this exciting new format that ensures the tournament takes on an even greater significance on our Tour and the world of golf generally.”