Friday, 14 January 2011
The Volvo Golf Champions is brand new for Bahrain, making an immediate impact.
With 121 pervious title sponsorships, Volvo brings experience and patronage with champion golfers, all of who will wish to finish first-among-equals.
With 22 years experience as a title sponsor on the European Tour, Volvo places a premium on the players; they are the stars, centre stage, and Volvo’s award-winning ambience, experience and welcome in well-known and enjoyed by top players.
Volvo is one of only three title sponsors with three events on the 2011 European Tour, (Volvo Golf Champions, Volvo China Open & Volvo World Match Play Championship)
The global golf circuit is awash with ‘Classics,’ ‘Masters,’ and ‘Opens,’ but there can only be one ‘Champions All’ event, the Volvo Golf Champions.
The Volvo Golf Champions is what it ‘says on the tin,’ for Champions Only’ with the unique cachet of exclusivity.
Winning the Volvo Golf Champions earns the champion a coveted place in the US$4.5million (Approx. BHD1.6million) Volvo World Match Play Championship in Spain in May, with a first prize of more than a million dollars.
The Volvo Golf Champions enjoys the added prestige and pedigree of being played on the Royal Golf Club course designed by the 40-time champion golfer, Colin Montgomerie.
The Volvo Golf Champions has the unique feature of ‘Playing with the Pros,’ whereby Volvo’s customers playing the final of the Volvo World Golf Challenge have the opportunity to partner two leading professionals on the Saturday of the event.
With valuable Race to Dubai and Official World Golf Ranking points up for grabs so early in the season, the leading players can ‘get ahead of the game’ by playing the Middle East Swing,’ including the Volvo Golf Champions.
Uniquely, the Volvo Golf Champions is followed immediately by the final of the Volvo World Golf Challenge; 50 players who have battled their way through local, regional and national finals play the World Final over two-rounds on the identical Montgomerie Course as saw the Volvo Golf Champions won and lost the previous day.

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