Volvo in Golf
Volvo has been a pioneer in golf for many years, successfully using its high-profile events portfolio to position the premium brand and create sustainable business partnerships with clients passionate about the sport. Thanks to effective media exposure, millions around the world have seen the renowned blue brand on the tees, greens and fairways of the world.
With 130 title sponsorships in professional golf, and 80 of them on the European Tour, no other sponsor enjoys such an extensive and all-embracing track record in the sport. Volvo Event Management is responsible for the in-house planning and management of the global golf sponsorship activity shared by Volvo Car Corporation and Volvo Group. Volvo Event Management is based in Gothenburg, Sweden and has a representative office in Hong Kong. Volvo Event Management currently has a portfolio of four events under its auspices.
European Tour events:
Volvo World Match Play Championship - professional golf’s most enduring, iconic match play event
Volvo Golf Champions –the European Tour’s tournament of Champions
Volvo China Open - the open golf championship of China
Corporate golf events:
Volvo World Golf Challenge - one of the most inclusive global golf series in the world targeted to Volvo’s customers, with its World Final staged in conjunction with the Volvo Golf Champions. Volvo's customers are then offered the golf experience of a lifetime by 'Playing with the Pros' during the professional tournament, a completely unique possibility.
Volvo Event Management has been headed by its President, Per Ericsson since June 2008 and has a core in-house staff supported by specialist consultants.
Volvo was founded in Gothenburg, Sweden in 1927, by Gustaf Larson and Assar Gabrielsson.
Today the sponsorship is shared equally between Volvo Car Corporation and Volvo Group.
The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. With a vision to be the world’s most progressive and desired luxury car brand, the brand essence has been condensed into three words; Designed around you.
It is an international company with sales in over 100 countries and Volvo Car Corporation currently employs about 20,000 people.
The Volvo Group's vision is to become the world leader in sustainable transport solutions. It is one of the world’s leading manufacturers of trucks, buses, construction equipment, and drive systems for marine and industrial applications. It also provides complete solutions for financing and service. The Group has about 100,000 employees, production facilities in 20 countries and sales in more than 190 markets.
Volvo Cars and Volvo Group share the same core values, Quality, Safety and Environmental Care and promote themselves jointly in sponsorship through Volvo in Golf, the Volvo Ocean Race, the Volvo Environment Prize and two Swedish cultural icons, the Gothenburg Symphony Orchestra and the Gothenburg Opera.