Each professional who took part in the Pro-Am on Wednesday donated their appearance fee to SIC Esperança, thereby raising €4,200 – a figure which was matched by the Tour Players Foundation (TPF), The European Tour’s charitable arm.
The TPF also matched the €6,555 raised through spectator donations for the official programme and drawsheet, with miscellaneous donations taking the total raised to €22,400.
Peter Adams, Championship Director of the Portugal Masters, said: “We are delighted we raised so much money for SIC Esperança, who do such a great job in raising awareness of the social problems affecting Portugal. The generous donations will make a genuine difference to people’s lives, so we would like to thank everyone who contributed throughout the week to this very worthy cause.”
Portugal’s highest-ranked player Ricard Gouveia, who finished in a tie for 31st place in the Portugal Masters, said: “It’s great to see the Portugal Masters and The European Tour making such a commitment to charity, and fantastic that the funds raised will benefit young people in my local community.
“As players, we played a small part by donating our Pro-Am appearance fees, but combined with the generosity of the spectators and the funding from Tour’s charitable arm, the money raised will make a big difference.”
Mercedes Balsemão, President of Sic Esperança, said: “It was a huge honour for SIC Esperança to be invited by The European Tour to be the Official Charity of the Portugal Masters, and we were all very proud of the partnership.”
Affiliated to Impresa, one of Portugal’s largest media companies, SIC Esperança establishes partnerships with other not-for-profit organisations to raise money towards, and monitor the implementation of, social projects which contribute towards a fairer and more equal society.
Over the past 12 years, SIC Esperança has participated in more than 550 humanitarian campaigns; raised more than €5 million; developed partnerships with 165 companies; worked in conjunction with 906 charities; and helped approximately 65,000 people.
SIC Esperança nominated the ‘Ouvir a Dança’ project, located in the Algarve, as the main beneficiary of the fundraising. The goal of the project is to fight against academic failure through the arts, mainly music and dance.
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