Dubai-based hotel company, JA Resorts & Hotels, has teamed up with golf in DUBAi as the official catering and Hotel sponsor for the Omega Dubai Desert Classic to be held at Emirates Golf Club from February 4 to 7.
Situated on a stretch of fine white sand overlooking the pearl-rich waters of the Gulf, JA Resorts & Hotels Flagship property, JA Jebel Ali Golf Resort is no stranger to international golf, having played host to the Dubai Desert Classic Challenge Match for a number of years since 1998, but their new partnership sees them assume a larger role as official Hotel sponsor.
JA Resorts & Hotels will provide all the catering for spectators, players and sponsors in addition to hosting the competing players and their families during both the tournaments, ensuring everyone an authentic Arabian hospitality experience.
Well known for pioneering the tourism industry in Dubai long before the city became a must-visit destination, JA Resorts & Hotels boasts an array of leisure and recreational facilities, including a championship-standard Resort Golf Course and the JA Shooting Club, each entity offering a distinctive product and service.
“We are proud to be associated with golf in DUBAi as a co-sponsor. The quality of professional golfers and spectator experience that they bring to Dubai is so impressive,” said David Thomson, COO of JA Resorts & Hotels.
“Today, the name of Dubai has become synonymous with golf — and a great deal of the city's popularity as a golf destination is due to the overwhelming success of events like the Omega Dubai Desert Classic and Omega Dubai Ladies Masters which showcase the world’s leading golfers,” he said.
“We strongly believe that the development of golf has always been an essential ingredient in making the city global centre for sports creativity, leadership and excellence,” he added.
Mohamed Juma Buamaim, vice-chairman and CEO of ‘golf in DUBAi’, said: "We are delighted to welcome JA Resorts & Hotels to our family of sponsors. They are an experienced hand when it comes delivering the kind of service that wins a customer over for life.
“Our tournaments provide worldwide exposure to the city of Dubai, in general, and the sponsors in particular, creating interest for people to visit Dubai.
"With JA Resorts & Hotels on board, the players always have a wonderful opportunity to savour the incomparable hospitality standards of the region," he added.