It was a great night for the European Tour and their partners at the Middle East Golf Awards as key figures from the industry in the region came together for the annual end-of-season red-carpet event.
Among the significant winners of the evening, which took place at the stunning One and Only Royal Mirage in Dubai, were Jumeirah Golf Estates, host venue of the European Tour’s season-ending DP World Tour Championship.
The club picked the award for ‘Best Golf Academy’ for their renowned European Tour Performance Institute – one of only two such facilities in the world - which is frequently used by European Tour players in the off-season or during their preparations for the Race to Dubai’s climactic event.
The club also picked up a second gong for ‘Best Summer Marketing Promotion’ after the success of their ‘Greatest Summer on Earth’ summer membership campaign.
“Congratulations to Jumeirah Golf Estates and all the other winners,” said Nick Tarratt, Director of European Tour International Dubai Office. “In a short period of time the MEGAs, organised by Sport360, have already established these awards as a ‘must-attend’ industry gathering event for the Middle East region.”
Meanwhile the Emirates Golf Federation’s hugely successful Arabic Schools Initiative supported by DP World, which saw Golf DXB providing ‘introduction to golf’ lessons to over 3,000 Arabic school children deservedly won ‘Youth Development Initiative of the Year’.
The scheme, which saw Ryder Cup star Rafa Cabrera Bello help out with one of the sessions at a local Dubai school, attracted a great deal of media attention and was instrumental in creating interest in the sport among a great deal of Arabic children with no previous exposure to it.
“This grass roots Initiative supported by DP World and the DP World Tour Championship is one of our success stories of 2016,” added Tarratt. “The project has involved school visits to the tournament week itself as well as follow up group lessons over four weeks in January and February 2017. We look forward to seeing how we progress this initiative after the year one review. With the collaboration with the Emirates Golf Federation we look forward to establishing a genuine European Tour legacy UAE National golf programme involving our partners.”
Meanwhile, the Abu Dhabi HSBC Golf Championship picked up the award for ‘Best Live Experience at a Professional Golf Tournament.’