Titleist's Inside the Ropes Ulitmate Fit at the BMW PGA (European Tour)
Following the resounding success of the inaugural Titleist Ultimate Fit at the 2017 BMW PGA Championship, the European Tour has once again teamed up with long-standing partner, Titleist, to offer golfers a fitting experience like no other.
A completely first-of-its-kind event series, The Ultimate Fit has already been staged to great acclaim among spectators and organisers at Rolex Series events throughout 2017: the BMW PGA Championship, the Dubai Duty Free Irish Open Hosted by the Rory Foundation and the Aberdeen Asset Management Scottish Open. We’re thrilled to announce that The Ultimate Fit will return to each of these events in 2018, beginning with the BMW PGA Championship where, thanks to Titleist, a further 12 golfers will have the chance to step inside-the-ropes as the final groups prepare for their all-important Saturday and Sunday rounds at tThe European Tour’s flagship event alongside some of the biggest names in golf.
Each lucky winner will receive a day pass for the championship, before heading onto the range, alongside the likes of Titleist Brand Ambassadors Ian Poulter and Andrew “Beef” Johnston, to get dialled into the tour-proven 917 metals family, to find their perfect set composition of Titleist’s stunning 718 iron and 818 hybrid family or the most recently launched SM7 Vokey Wedges, by the brand’s expert fitting specialists.
Chris Beaumont, Titleist Golf Club Marketing Manager, said: “2017 was a hugely exciting year for us at Titleist. Through our extensive series of UK & Ireland fitting events, we were able to provide dedicated golfers an even greater number of opportunities to be fit in to our tour-proven products – The Ultimate Fit was the icing on the cake!
“We are delighted to continue this unique event series with the European Tour, offering golfers at a number of European Tour events this year, ‘The Ultimate Fit’. It’ll be an absolute pleasure to watch lucky golf fans work with our team of expert Product Specialists, receiving an experience that is typically reserved for Titleist Tour Staff Ambassadors!”
Golfers can enter The Ultimate Fit via My European Tour before 16th May at 23:59, after which six winners will be selected via a random prize draw. Each winner will receive a pair of one day tickets for either the Saturday or Sunday, and exclusive Team Titleist goodie bag.
Jamie Birkmyre, Championship Director, BMW PGA Championship, said: “The inaugural Ultimate Fit at last year’s BMW PGA Championship was a roaring success and certainly helped us elevate the championship. To partner with Titleist once again on this gives us great excitement and we look forward to working together to host yet another first-class spectator experience on the championship weekend.”
If you’re not available for the BMW PGA Championship weekend, there will be more opportunities to experience The Ultimate Fit with Titleist at the following European Tour events this year:
BMW International Open
June 23 & 24
HNA Open de France
June 30 & July 1
Dubai Duty Free Irish Open Hosted by The Rory Foundation
July 7 & 8
Aberdeen Standard Investments Scottish Open
July 14 & 15
British Masters supported by Sky Sports