Justin Rose is on a double mission as he aims to mount a successful defence of his Turkish Airlines Open title this week.
The World Number Two will return to the summit of the Official World Golf Ranking if he triumphs at Regnum Carya Golf & Spa Resort, while a victory would also represent the first successful title defence of his career.
The Englishman would also become just the third player to win multiple Rolex Series events after Alex Noren and Jon Rahm as he looks for a fifth top ten in his last six European Tour events.
"It would be a great double-whammy," he said.
"I said a while back that I wanted to get to World Number One by winning golf tournaments and I got there by finishing second at the BMW (Championship - on the US PGA Tour) a month or so ago.
"This would be a great place to knock off two big goals of mine, which is to get back to World Number One and to defend a title would be a special feeling, too. I'm keenly aware of the situation."
Rose is defending a title for the second week in succession after coming up just short of retaining the crown at last week's WGC-HSBC Champions.
His 2017 wins in China and Turkey are part of a remarkable run of form that has seen him claim four wins and 19 other top tens in his last 30 appearances worldwide.
And while that form has filled him with confidence and carried him to the top of the World Rankings, it has also made him hungrier than ever to get over the line again.
It's been a great run of golf. In terms of my career, that's as high a level as I've ever played at - Justin Rose
"There's been a lot of top ten runs into this week, it makes you feel like you're playing well," he said. "You're in contention and on the leaderboard and you're looking for that little kick to get over the finish line.
"Coming over here, I won in China a week before last year but I was able to roll it into this week and made the putt on the final green to get ahead of the field.
"Confidence-wise, I'd say it feels fairly similar. Now it's up to me to put four good rounds together.
"It keeps you hungry when weeks aren't going my way sort of Thursday, Friday. I still try to grind it out and work hard on the weekend to get something out of the week.
"That level of consistency is something I'm very proud of. If someone had told me another player would have 23 top tens out of 30 events, that's unbelievable, but when you're actually doing it, it doesn't feel as special as maybe it is.
"It's been a great run of golf. In terms of my career, that's as high a level as I've ever played at. As I come into what I feel is my off-season, I still feel very hungry to improve certain aspects of my game.
"I think there's certain gaps to fill. Next year, for me, I'll be looking at the Majors and how I can do a better job contending in those. I finished second in the Open but it was a bit of a late run at it rather than being up there all week. The attention will shift on to those and see if I can bring this consistency to those."