The European Tour Properties annual Spring Conference took place recently at the magnificent Fleesensee Golf and Country Club near Berlin as representatives from the Tour’s network of world-class Destinations and Courses gathered in Germany.
Owners, managers, sales and marketing professionals from across Europe assembled for the one-day conference as the venues came together to share ideas and explore opportunities.
Representatives from Estonian Golf and Country Club, Kungsängen Golf Club (Sweden), Le Golf National (France), Linna Golf (Finland), London Golf Club (England), PGA Catalunya Resort (Spain), Terre Blanche Resort (France) and the host course, Fleesensee Golf and Country Club, took part in the conference.
The presentations included a stimulating workshop from Krishna De of Biz Growth Media on “How to maximise the effectiveness of Social Media”; presentations from Fine & Country Real Estate and Golf Switch, the industry’s leading online tee-time booking system; and an overview of the European Tour Green Drive and On-Course Certification from Kelli Jerome of Golf Environment Organisation.
Petri Keskitalo, Managing Director of Linna Golf, commented: “ Being a European Tour Course has brought many benefits to our venue and we greatly value being part of the European Tour family of golf and the close links that we have formed with the member-venues of European Tour Properties. Our group conferences are great fun but also an ideal opportunity to both share best practice and new ideas and learn about important industry trends. This makes the development of our own venue in Finland that much stronger. Fleesensee have been great hosts and I can thoroughly recommend visiting the resort.”
For more information regarding European Tour Properties and its member venues, visit www.europeantourproperties.com by clicking the tab “Tour Properties” on the homepage.