New PING products expand on adjustability and optimisation

7/27/2012 10:54:54 AM
Anser Driver 9.5  (EuropeanTour)
Anser Driver 9.5 (EuropeanTour)
Building on its reputation for innovation and performance, PING introduced several new products today, including the Anser adjustable driver, which is offered in four high-performance shafts, the new Tour wedge with Gorge Groove Technology and the Serene family, specifically engineered for female golfers.  All the new products will be available in golf shops later this summer and fall.

“Our newest products continue our emphasis on custom-engineering and designing technology that meets the needs of distinct player profiles,” said John A. Solheim, PING Chairman & CEO. “Through extensive research and analysis, which includes player testing of every skill level both men and women, we’ve advanced performance in several categories.  For example, in the Anser driver, we added an adjustable hosel without adversely affecting the weighting properties that are so critical to overall performance. Our new Serene driver features a high-balance-point shaft, which allowed us to lengthen the shaft ½ inch while maintaining the same overall weight so women can swing a longer club to generate more distance. It’s these types of improvements that continually lead to lower scores and more enjoyment for golfers.”

New products include the Anser line, which features adjustable drivers and fairway woods, a traditionally shaped hybrid and a forged, multi-material iron; Tour wedges with Gorge Groove Technology; the Serene  women’s family of drivers, fairway woods, blended iron/hybrid sets and putters; and the Nome  500 long putter with an adjustable shaft. 

Trajectory Optimization
The Anser adjustable driver enables golfers to fine-tune trajectory through a combination of loft adjustment and shaft selection. The players can add or subtract ½ degree of loft and also choose one of four high-performance shafts to perfectly fit their swing -- a process PING calls Trajectory Tuning. The shafts are the PING TFC 800D, Aldila Phenom, Fujikura Blur Red, and the Mitsubishi Diamana ‘ahina. They vary in weight, stiffness profile, and the trajectory they deliver.

“Shaft fitting is a very important step in optimising trajectory so golfers can benefit from greater distance and accuracy,” Solheim said. “It was important that we have a range of high- performance shafts to match distinct player profiles. When combined with the loft adjustability, golfers will see significant improvement in their performance by adjusting their driver to suit the weather, course conditions or changes in their swings. A PING Certified Clubfitter will help determine the best shaft option based on how a player loads the club, their timing, and swing speed.” 
Performance-Engineered Hosel
Solheim said PING also advanced adjustability in its Anser driver and fairway woods by engineering its adjustable-hosel technology to be lightweight and sleek so it wouldn’t compromise performance. 

“Most adjustable hosels are large and heavy, which takes weight away from more important areas of the club-head,” he said. “Our adjustable hosel is the same diameter and mass as our traditional fixed hosel. We saved weight through its sleek design and by using a lightweight titanium screw and an aluminum hosel sleeve. Looking down at the club from the address position, there’s a seamless transition from the shaft to the head.” 

The Anser driver is available in 8.5º, 9.5º, 10.5º and 12º lofts. The Anser fairway woods are offered in 3-wood (14.5º), 4-wood (16.5º), and 5-wood (18.5º). Each is adjusted using a PING torque wrench, which loosens the club-head so golfers can set the loft to the desired position. In addition to changing loft, adjusting the hosel position allows a player to adjust the set-up face angle to his or her preference. Adjusting the hosel to the (+) position adds loft and closes the face, while the (–) position decreases loft and opens the face. 

Gorge Grooves in the Tour wedge
PING’s new Tour wedge features an innovation called Gorge Groove Technology, designed to maximise spin and control. The grooves are precision-milled at the company’s Phoenix plant, allowing the company’s machinists to hold very tight tolerances and to monitor every groove variable: top-edge radius, width, depth, spacing, and wall angle. “We believe this to be the best-performing groove design in the industry. By taking the unprecedented step of bringing the groove milling process entirely in-house, we’re able to ensure the highest quality and performance.  Players are going to be excited when they see how much control and consistency they have with the Tour wedge,” Solheim said.   

Tour wedges are available in three sole widths to accommodate different swing styles and playing conditions: the WS (Wide Sole); the TS (Thin Sole), and the SS (Standard Sole). “This is another opportunity to help the golfer find the wedge that fits their game based on their angle of attack and the course conditions they play most often. Each of the options allows the golfer to open up the face and play any type of shot they want in a given situation.”

Adjustable Belly and Long Putter Shafts
Adjustability isn’t limited to the Anser driver and fairway woods. Earlier this year, PING was the first major golf company to introduce a USGA/R&A-conforming adjustable-length belly shaft with the Nome 405. Since then, it has added an adjustable-length long putter shaft with the Nome 500. “We saw an opportunity to expand on adjustability into the belly and long putter categories because getting the proper length in those type of putters varies greatly. The technology is easy to use and golfers can quickly modify the length of their putter to fit their body type, posture, and putting stroke,” said Solheim.

Product Descriptions:

Anser Driver 

The Anser driver is PING’s first adjustable driver – offering golfers the ability to fine-tune their trajectory through a combination of loft adjustment and shaft selection. The process is called Trajectory Tuning. 

With its low-spin head, the Anser driver represents a fully optimised design solution that generates ideal trajectories for maximising distance and accuracy. Adjustable loft tuning lets the golfer add or subtract one-half degree of loft beyond the standard setting with the simple turn of a PING wrench. 

The adjustable hosel is lightweight and small in diameter, which improves aerodynamics for generating club-head speed and distance. Four standard shaft options offer distinct profiles for custom-fitting the golfer: PING’s TFC 800D (Soft R, R, S & X flexes), the Aldila Phenom (R, S flexes), Fujikura Blur Red (R, S & X flexes) and the Mitsubishi Diamana ‘ahina (S, X flexes). Each shaft varies in weight, stiffness and the trajectory they deliver. 

The driver’s rear sole weight positions the CG back and slightly lower to generate a mid-high launch that adds to distance and forgiveness. 

The Anser’s neutral head rotation promotes square impact, and its low-spin design minimises sidespin for improved accuracy.   The 460cc head is made of Ti 8-1-1, a light, low-density alloy, and has a dark, non-glare matt finish. 

Available in lofts of 8.5º, 9.5º, 10.5º, 12º with plus or minus ½ degree of loft adjustment. 

RRP £355

Anser Fairway Woods 

The Anser is PING’s first adjustable fairway wood. It allows golfers to fine tune the loft of their fairway wood plus or minus ½ degree. The process is called Trajectory Tuning. 

To maximise distance and accuracy, the stainless steel Anser fairway wood has more surface area low on the clubface to make sure the ball contacts the club properly on the face. A rear sole weight optimises the CG to promote a slightly lower, more penetrating ball flight with low spin, which adds distance and elevates the MOI across the face. 

Trajectory Tuning allows the golfer to add or subtract one-half degree of loft beyond the standard setting with the simple turn of a PING wrench. The back of the sole is tapered to provide extra relief and ensure clean contact, even from tight lies, uneven lies, and light rough. 

The Ansers have a traditional shape and a straight lead edge to inspire confidence and make aiming easy. A dark non-glare, matt finish reduces distractions. 

Available in: 3-wood (14.5º), 4-wood (16.5º) and 5-wood (18.5º). Standard shaft: TFC 800F (Soft R, R, S, X).  

RRP £220

Anser Hybrids 

Progressive CG locations in the Anser hybrids promote high launch and improved accuracy so players of all abilities can gain added distance and control. 

Through internal and external weighting, CG positions vary from club to club to produce the desired trajectory for extra distance and improved accuracy.  In the lower lofted hybrids, the CG is slightly lower and further back for higher launch and optimal spin. The higher lofted hybrids have a more forward CG position to optimise launch conditions. 

The traditionally shaped head is larger to increase MOI and inspire confidence. The lowest portion of the clubface is wider, most importantly in the heel and toe, for improved alignment and to ensure clean contact for more forgiveness and optimal spin. 

A dark, non-glare, matt finish eliminates distractions. 

Available lofts: 17, 20, 23, and 27. Standard shaft: TFC 800H (Soft R, R, S, X).

RRP £180

Anser Forged Irons 

The Anser Forged iron’s progressive set design makes it easy to launch the ball higher with the long irons and lower with the short irons for precise, consistent shot making. 

An 8620 steel body combines with a dense tungsten weight and hollow sole to optimise the CG and elevate MOI. Larger long irons promote forgiveness and higher launch; heads progress to smaller short irons for more control. 

Predictable ball flights are achieved through progressive stabilising bar technology. In the long irons, the bars angle out wider and are thinner, lowering the CG to launch the ball high. The bars get increasingly vertical and thicker through the shorter irons to bring the ball in lower and more penetrating with high spin. 

The Anser iron also features machined face and grooves. 

Available in 3-PW in the Project X shafts (5.0, 5.5, 6.0, 6.5) or TFC 800i (Soft R, R, and S).

RRP £160

Tour Wedges

The Gorge Groove technology and multiple sole options in the Tour wedge offer new levels of control and consistency for confident wedge play. The grooves are milled at PING’s facility in Phoenix, Arizona to hold extremely tight tolerances that ensure a groove size and shape that provides golfers maximum spin. 

The stainless steel wedges are available in three sole widths: thin sole (TS), for tight lies, firm conditions and shallower swings; wide sole (WS), for soft conditions, from bunkers, and steeper angle of attack and the standard sole (SS), for most turf conditions. All three sole options offer the versatility to open or close the clubface to play most any shot. 

Traditional head shape features a custom tuning port in the cavity, which increases MOI and contributes to a solid feel across the clubface. 

Available in 
Standard Sole (SS) - 47º , 50º, 52º, 54º, 56º, 58º and 60º 
Wide Sole (WS) - 54º, 56º, 58º and 60º
Thin Sole (TS)  - 58º and 60º 

Standard shaft CFS (Soft R, R, S and X) or TFC169i (L, Soft R, R and S).

RRP Steel £113 RRP Graphite £135

Serene™ Women’s Driver

The Serene’s large, forgiving head, expansive hitting surface, and high-balance-point shaft (lengthened ½” to 45” as standard) offer women golfers longer, more accurate tee shots. 

Ultra-thin-crown technology in the wide-profile 460cc head created discretionary weight that was used to optimise the CG and elevate forgiveness. The lowest portion of the clubface is wide to ensure solid contact and maintain distance and accuracy, even on miss-hits. 

Two PING ULT 210 high-balance-point shafts, a Lite (52g) and Ultra Lite (45g), have a CG closer to the grip end, allowing the golfer to swing a club-head with more mass at the same speed, generating faster ball speeds and longer tee shots. Using a high-balance-point shaft allowed the shaft to be lengthened one-half inch to 45 inches (without increasing swing-weight) for added distance. 

Available in 10.5º, 12º and 14º. 

RRP £239

Serene Women’s Fairway Woods
With the optimised CG and spin rate provided by the Serene fairway woods, women will be more confident – and longer – off the tee and off the ground. 

An external weight pad in the wide-profile head positions the CG back and slightly lower to produce a high launch and increase the MOI in both axes. Keeping the CG from being too low helps produce moderate spin, which increases carry distance and roll for slower swing speeds. 

The clubface is slightly shallower to inspire confidence at address, and additional hitting surface low in the face ensures the ball will launch cleanly from a variety of lies. 

Two PING ULT 210 high-balance-point shaft options are available: Lite (52g) and Ultra Lite (45g). 

Available lofts are 3-wood (18º), 5-wood (22º), and 7-wood (26º). 

RRP £159

Serene Women’s Hybrid/Iron Set
In the Serene hybrid/iron set, women can blend 4, 5- and -6 hybrids with perimeter weighted irons to launch the ball higher for longer results throughout the set while ensuring optimal distance gaps. 

The traditionally-shaped hybrids are larger and the CG is back and lower to achieve high launch with moderate spin to maximise distance in slower swing speeds. Camber and sole relief ensure playability from all lies.

In the irons, a deep CG and perimeter weighting increase the launch angle and elevate the MOI. The wide sole carves easily through the grass to launch the ball high and straight, even from the toughest lies. 

Two PING ULT 210 graphite shafts are available: Lite (hybrid = 58g, iron = 55g), and Ultra Lite (hybrid = 50g, iron = 48g). 

Available irons are 5-PW, SW (52º), and LW (58º).   Available hybrids are 4 (22º), 5 (26º) and 6 (30º).

RRP per club £95 for irons and hybrids (as part of a set purchase).  
Hybrids purchased separately RRP £129

Serene Putters
The Serene putters feature variable-groove-depth technology. PING’s extensive studies show a significant increase in ball-speed consistency when measured at nine points across the face insert. The grooves are deepest in the center, and get gradually shallower out to the perimeter of the insert, ensuring predictable distances and accurate results, even when the ball is struck toward the heel or toe. 

The insert is made of 6061-T6 aluminum and provides a crisp feel and sound similar to a traditional steel face. Perimeter weighting in the stainless steel heads and a well-balanced geometry add to forgiveness. 

PING AVS Serene grip by Winn. 

Availabe in 

Anser 2 (Slight Arc), B60 (Slight Arc), Shea (Slight Arc) models RRP £120

Craz-E Too (Straight) model RRP £140

Nome 500 Long Putter 

The PING Nome 500-gram long putter features an adjustable shaft that allows the golfer to modify the length from 44.5” to 54.5” using a PING wrench. The USGA/R&A-conforming telescoping shaft consists of a steel lower portion, a graphite grip portion, lightweight stainless steel locking ring, and the adjustable hand tool. By unlocking the shaft, golfers can optimise length to fit their body characteristics, stroke type, and posture. 

One of the Nome family’s distinctive features is the black alignment bar and white contrasting sightline on the head that make aiming easy. The Nome is face-balanced and fits golfers who have a Straight putting stroke. 

It is precision-milled from high-grade aircraft aluminum and finished with a durable nano-nickel coating. The lightweight frame features tungsten sole weighting to optimise the CG position and elevate the MOI to make the Nome highly forgiving. The Nome comes standard with the WINN AVS 2-Piece grip. 

RRP £299 – November Availability