Justin Rose at the Official Opening of the TaylorMade Performance Lab at Carya

10/10/2012 11:16:15 PM
Justin Rose  (Getty Images)
Justin Rose (Getty Images)

TaylorMade Golf is proud to announce the grand opening of the TaylorMade Performance Lab at Carya Golf Club, Turkey, with TaylorMade Golf staff player Justin Rose. Rose officially opened the Performance Lab at an event attended by VIPs and retailers.

The TaylorMade Performance Lab allows quality one-on-one time with a fitting specialist as they conduct a thorough evaluation of the golfer's set-up, swing and impact dynamics.

Critical to the TaylorMade Performance Lab is the MAT-T system (Motion Analysis Technology by TaylorMade), an innovative tool exclusive to TaylorMade which gathers vital swing data using multiple high-speed cameras and specially designed software. MAT-T distils the information to create a three-dimensional computer-animated swing image that’s viewable from every angle. It executes a multitude of calculations and measurements which are used to create an in-depth set of personal, data-driven recommendations for every club in the bag.

The second step of a fitting is a FlightScope X2 analysis, in which the MAT-T findings are validated. This leading “Doppler radar” technology in golf analyses the launch condition including ball speed, launch angle and spin rate and combined with the MAT-T system provides the fitter with full information to recommend a full set.

Booking for the TaylorMade Performance Lab at Carya

Appointments at the TaylorMade Performance Lab can be booked via telephone by calling: +90 532 620 5432.

Opening times are 8am – 6pm 7 days a week.

How much does it cost?

The cost of a fitting will be 250€ for 14 clubs which includes a polo shirt and one dozen golf balls or 100€ for a driver fitting.

For more information visit: Visit www.experiencetaylormade.eu