MasterCard Worldwide will bring its considerable presence to next week’s UBS Hong Kong Open after signing a two-year deal to become an Official Partner of the event.
One of the payments industry’s global leaders, MasterCard joins forces with a truly prestigious tournament which was first played in 1959 and became part of The European Tour International Schedule for the 2002 season (November 2001).
Led by World Number One Rory McIlroy, the Hong Kong Golf Club will yet again host a star-studded field next week as some of the finest players in the sport contest the penultimate event in The 2012 Race to Dubai.
“The sponsorship of the Hong Kong Open enables MasterCard to expand our broad spectrum of Priceless experiences, and bring even more excitement to MasterCard cardholders,” said Hai Ling, division president, Greater China, MasterCard Worldwide. “We have always aimed to surprise and delight cardholders with exclusive privileges around their passion points. With their MasterCard card, golf fans will enjoy extraordinary offers and unforgettable experiences at the tournament”.
MasterCard Tournament Advantage provides cardholders with exclusive benefits for this year’s tournament.
MasterCard is offering fans the opportunity to get closer to the action by providing exclusive discounts for cardholders. By purchasing any general admission ticket with a MasterCard card, you can enjoy a 20% discount off the regular price from now until the end of the tournament.
MasterCard will continue to deliver increased value at the tournament itself, providing fans with the best way to experience the tournament. MasterCard cardholders will be able to enjoy special discounts at F&B outlets, “spend and receive” promotions and exclusive surprise upgrades when they visit the MasterCard booth during the tournament.
In addition, the MasterCard Game Improvement Zone will provide fans and their families with an opportunity to test their golfing ability. Throughout the event period, professional coaches will provide top tips as well as offer an exclusive swing and putting analysis service. Participants will be provided with feedback by the MasterCard coaches and will also receive video footage following the event.
Keith Waters, Chief Operating Officer and Director of International Policy for The European Tour, said: “It is with great pleasure we welcome MasterCard as an Official Partner of the UBS Hong Kong Open.
“The Hong Kong Open is a unique tournament with a rich history and considerable prestige, and its location in one of the financial centres of Asia offers excellent value for investment for MasterCard.
“This edition of the tournament promises to be as exciting as ever, and we look forward to enjoying a great week with MasterCard and all our other partners.”
DP World, title sponsors of The European Tour’s season finale, the DP World Tour Championship, Dubai, have renewed their commitment to the UBS Hong Kong Open as a Premier Partner, while Emirates will continue as an Official Partner for a further three years.
The tournament welcomes new support from Abacus (Official Apparel), Citic Lake (Official Real Estate Partner), Genworth (Official Statistics Partner), Stella Artois (Official Beer) while Omega, UPS, BMW, Club Car, Ecco, Evan, JW Marriott, Kyocer, Montrose Fine Wines, Nespresso, Now TV and the Regal Riverside Hotel are all once again involved in the event.