GOLF PRIDE BRINGS ‘PERFORMANCE THAT COMMANDS ATTENTION’ TO GRIPS WITH INTRODUCTION OF NIION

3/13/2013 11:20:03 AM
Niion Grips ()
Niion Grips ()
The Niion line blends striking fluorescent colours with innovative new textures and unique patterns to deliver unmatched feel and moisture channelling performance, and is sure to set golfers apart from the rest of their foursomes.

Niion features five uniquely vibrant colour combinations (Blue/Neon Yellow, Bright Orange/White, Lime Green/White, White/Neon Green and Bright Yellow/Blue) all constructed of a firm, tacky rubber compound suitable for both serious and recreational players. In fact, Niion has the distinction of being Golf Pride’s firmest and most durable all rubber grip thanks to the proprietary newly developed rubber curing process used in its production. The new line also utilizes an advanced tri-texture surface pattern to deliver superb traction and all-weather control. In addition, the proprietary Hexagon technology pattern provides increased stability and torsion control throughout the swing, leading to one of Golf Pride’s most responsive and easy to control grips ever.

“It’s no secret that colour is in, and we’re certainly bringing that with the addition of our Niion line,” stated Brandon Sowell, global sales and marketing manager for Eaton’s Golf Grip Division. “However, the Niion is about much more than just cosmetics. The new texture and pattern technologies offer performance unlike anything currently available in the marketplace and the unique material construction makes these grips a great choice for anyone from touring pros to weekend golfers.”

In addition to the bold looks and outstanding performance, the all rubber construction of the Niion collection grips makes them incredibly durable and easy to clean. The Niion collection will be available through both green-grass and off course retailers beginning February 2013.

The Golf Pride brand is owned by diversified industrial manufacturer, Eaton, and its Golf Grip Division is recognised as the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The Golf Pride brand is recognised globally as the No. 1 choice in grips among Tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen.