CALLAWAY INTRODUCES BREAKTHROUGH HEX CHROME + GOLF BALL - GIVING ALL GOLFERS TOUR DISTANCE AND TOUR FEEL AT AN AFFORDABLE PRICE

4/2/2013 12:00:00 PM
Technology Diagram - HEX Chrome +  ()
Technology Diagram - HEX Chrome + ()
Callaway Golf today announces its Callaway HEX Chrome+ golf ball, a Tour performance golf ball that delivers high ball speeds for maximum distance at mid to high clubhead speeds, especially with the driver. HEX Chrome+ is Callaway's latest offering in the HEX Chrome family of balls, a version of which was already put in play on the European Tour recently by Spanish sensation Pablo Larrazabal. This new ball’s dual mantle unlocks distance by increasing speed and minimising spin off the tee, while the soft TPU cover promotes Tour-level control and feel in this powerful 4-piece performance ball.
 
“HEX Chrome+ is hands down the fastest Tour Ball we’ve ever designed at Callaway,” said Dave Bartels, Senior Director, Golf Ball R&D, Callaway Golf Company. “This new 4-piece construction has a single-piece core and dual-mantle system that were designed in unison to create more ball speed with the longer clubs without generating excessive spin, leading to longer distance.

“However, what makes the distance of this ball special is that it achieves that distance whilst featuring a soft DuraSpin cover,” continued Bartels. “This urethane cover material not only has great durability, but provides exceptional ‘Tour-level’ control around the green that the best players in the world demand in a premium ball.”

President and Managing Director EMEA, Neil Howie added: "Following on from the success of HEX Chrome, the launch of the four-piece HEX Chrome + marks a technology breakthrough for Callaway and we are now able to offer consumers the opportunity to experience Tour-level performance – increased driver distance and short game feel – at a hugely attractive price.

"What's more, our Tour players love this ball too. Staff Professional Pablo Larrazabal put this ball straight into competitive play, proving yet again that Callaway has created a product that is equally at home on Tour as it is with amateur golfers."

HEX Chrome+ features & benefits:

Fast Core
• This extremely resilient core leads to more distance over a wide range of clubs and swing speeds

Dual Mantle
• The thin inner and outer mantles work together to produce more ball speed and reduce spin for maximum distance, especially off the tee

DuraSpin Cover
• The soft cover promotes Tour-level control on approach shots and shots around the green
• This proprietary cover formulation uses a thermoplastic urethane (TPU) blend with excellent durability characteristics

HEX Aerodynamics
• Callaway’s refined pattern provides exceptional aerodynamic performance, reducing drag and promoting a stable, penetrating ball flight that holds its line in the wind


The Callaway HEX Chrome+ golf ball will be available (PAR April 19) for the following EU recommended retail prices (per dozen):

GBP 34.99
EUR IRE 43.99
EUR 45
CHF 60
SEK 399
DKK 349
NOK 375
EUR FINLAND 45

For more information on Callaway Golf, please visit www.CallawayGolf.com