Europe will take on Asia in a new team matchplay golf tournament, The EurAsia Cup, at the Glenmarie Golf and Country Club in Malaysia from March 28-30, 2014, with DRB-HICOM Berhad unveiled as the Presenting Partner.
DRB-HICOM, which is one of Malaysia’s largest conglomerates involved in the automotive, services, and property, asset and construction sectors, is making a significant mark in the world of golf through its involvement with the inaugural tournament, which is styled after The Ryder Cup.
Sanctioned by The European Tour and Asian Tour, The EurAsia Cup presented by DRB-HICOM will be held biennially and will put ten of the finest golfers from Europe against a ten man team from Asia over three days.
Professional Golf of Malaysia (PGM) has been appointed by the Government of Malaysia to become the local coordinator of The EurAsia Cup, which will be beamed live to more than 45 countries and 670 million homes, as Malaysia becomes the centre of global attention next March. The highly anticipated first event will also coincide with Visit Malaysia Year 2014.
PGM Chairman Tun Ahmad Sarji Abdul Hamid said: “The EurAsia Cup presented by DRB-HICOM will showcase world-class golf at its best as both continents will be represented by ten of its finest players competing in a three-day event which will produce great drama, excitement and passion.
“Malaysia will benefit greatly from hosting The EurAsia Cup. The event will be broadcast ‘live’ to a licensed TV platform of more than 670 million homes around the world. Furthermore, the staging of a world-class event will reinforce Malaysia’s capabilities to host a sporting mega-event placing our great nation firmly on the global sporting calendar.
“We are all delighted that DRB-HICOM will become the event’s Presenting Partner. Golf and business work hand in hand and through The EurAsia Cup, DRB-HICOM can expand its business interests while other Malaysian sponsors and partners can take the opportunity to showcase their brands and services to the world.”
Datuk Mohamed Razeek Md Hussain, Chief Operating Officer, Services and Properties, DRB-HICOM Berhad, said that this event marks DRB-HICOM’s support in bringing a major international golfing event to Malaysian shores.
He said: “Our involvement as the Presenting Partner, as well as host venue, is in support of the Government’s initiative to continue promoting Malaysia as a global sporting destination. We believe that the EurAsia Cup presented by DRB-HICOM will reinforce Malaysia’s ability to stage world-class sporting events and will also be another opportunity to promote Malaysia, as well as showcase and promote our world-class automotive brands, properties and services to the world.”
Europe will select the leading four players available from the final Race to Dubai rankings at the conclusion of the 2013 season, the leading four players available from the Official World Golf Ranking on Monday, February 3, 2014 and two captain’s picks.
The make-up of the Asian team will include the leading four available Asian players from the final 2013 Asian Tour Order of Merit, the leading three available Asian players invited on the basis of their Official World Golf Ranking and three captain’s picks.
The two captains will be chosen by The European Tour and the Asian Tour respectively and will be announce at a later date.
Keith Waters, The European Tour’s Chief Operating Officer and Director of International Policy, said: “We are delighted to announce the inaugural EurAsia Cup presented by DRB-HICOM as part of our initial sector of The 2014 European Tour International Schedule, and we are all excited by the prospect of this matchplay event between Europe and Asia.
“Our thanks go to DRB-HICOM, Glenmarie Golf and Country Club, Professional Golf of Malaysia (PGM) and the Malaysian government for supporting this event, which extends The European Tour’s already strong partnership with the Asian Tour that dates back to 1999 when Malaysia staged the first co-sanctioned event between the two Tours.”
Asian Tour Chairman Kyi Hla Han said: “The launch of The EurAsia Cup presented by DRB-HICOM is an exciting new milestone for the Asian Tour and our partners, The European Tour. It will be a fantastic event showcasing world-class golf at the highest standard as matchplay competitions always bring out great excitement and drama for golf fans and television viewers.
“On behalf of our players, I would like to express our fullest appreciation to the government of Malaysia for its outstanding support towards The EurAsia Cup which will significantly promote this beautiful country as a premier golfing and tourism destination to the world via the extensive television broadcasts.
“The Asian Tour would also like to acknowledge the immense contribution from Tun Ahmad Sarji who has played a pivotal role in making The EurAsia Cup a reality for both the Asian Tour and The European Tour.”