S.Pellegrino and Acqua Panna make splash in Dubai

01/11/2013 00:00:00
Luke Donald at the DP World Tour Championship, Dubai  (EuropeanTour)
Luke Donald at the DP World Tour Championship, Dubai (EuropeanTour)
Two of the world’s most famous brands of drinking water will make their golfing debuts following the announcement that the Sanpellegrino Company will be an Official Supplier for the 2013 DP World Tour Championship, Dubai.

For the first time the Italian company’s brands S.Pellegrino and Acqua Panna are key supporters of the US$8 million tournament, the final round of The European Tour’s Race to Dubai, which will be staged on the Earth course at Jumeirah Golf Estates from Thursday 14 to Sunday 17 November.

“Supporting the DP World Tour Championship is a perfect fit for S.Pellegrino and Acqua Panna and we are delighted to be involved in such a major international sporting event in Dubai,” said Luciano Novena, Sanpellegrino Company Area Manager for Middle East & Africa.

“Like The European Tour and The Race to Dubai, S.Pellegrino and Acqua Panna are international brands that represent quality and excellence. This partnership agreement will confirm our presence as a truly global brand and give us visibility in the UAE and Middle East market.”

Distributed in over 120 countries through branches and distributors on all five continents, S.Pellegrino and Acqua Panna are international trademarks of the Milan-based Sanpellegrino Company.

As part of the agreement, Sanpellegrino S.p.A. will provide over 70,000 bottles of S. Pellegrino and Acqua Panna and also Sanpellegrino Sparkling Fruit Beverages for all the players, officials, caddies, tournament staff and media as well as in the tournament’s corporate hospitality facilities.

“We are always pleased to welcome new supporters to the DP World Tour Championship,” said Nick Tarratt, European Tour International Director, Dubai Office. “The names of S.Pellegrino and Acqua Panna are highly valued and firmly established in the regional market and will have a premium position both on the course and throughout the venue.”

Founded in 1899, Sanpellegrino S.p.A. is the leading company in the Italian beverage sector with its range of mineral waters, non-alcoholic aperitifs, drinks and iced teas. As a major Italian producer of mineral water, the company has always been committed to working responsibly and passionately to ensure that this resource has a secure future.

Free season tickets for the 2013 DP World Tour Championship are available online by registering at the official website here