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EUROPEAN TOUR


  BMW

Official Car Partner of The European Tour

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.

BMW title sponsors four premier events on the European Tour, one of which is the European Tour’s flagship event in the BMW PGA Championship.  BMW are also an Official Partner of the Ryder Cup.



  Genworth

Official Statistics Partner of The European Tour

At the heart of Genworth’s sponsorship is the Tour’s Official Statistics programme which provides sophisticated performance data for use by players, media and spectators alike.

Genworth are also an Official Sponsor at several high profile tournaments in Europe – the Nordea Masters in Sweden, the BMW International Open in Germany and the European Tour’s flagship event in the BMW PGA Championship – as well as, for the first time, two in Asia – the Volvo China Open and the UBS Hong Kong Open, reflecting the company’s expansion in that region.

Alongside the European Tour deal, Genworth have two ambassadors in Sweden’s Peter Hanson and Spaniard Pablo Larrazábal.

Genworth run a hugely successful Putts4Charity® programme, which will enter its sixth year in 2012 having raised in excess of €865,000 through donations by the Genworth Foundation since 2007.



  Rolex

Official Timekeeper Partner of The European Tour

Internationally recognized as the world’s premier luxury timepiece, Rolex has been leading the watch industry since the company was founded in the early 1900's. With an unrivalled reputation for superb craftsmanship and quality, Rolex is best known for its many innovations including the Oyster case, self-winding Perpetual rotor and Day-Date feature.

Today, Rolex supports premier events throughout the world with a presence in equestrian events, golf, motorsports, tennis, yachting, culture and arts, as well as philanthropic programs. The Rolex association with golf began in 1967 when Arnold Palmer was presented with a gold Oyster Perpetual watch to honour his many achievements. Since that time Rolex has forged relationships with many of the game's greatest players and its major organizations. Integrity, precision and the skilful pursuit of excellence have made Rolex and golf perfect partners.

Amongst the many global golf properties that Rolex supports are The Open Championship, The Senior Open Championship, the Ryder Cup, the Rolex Trophy and the European Tour’s flagship event in the BMW PGA Championship.

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