Official Car


The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

BMW title sponsors three premier events on the European Tour. BMW is also an Official Partner of the Ryder Cup.



Emirates and The European Tour finalised an agreement in late 2013 for Emirates to extend its investment across an additional ten tournaments, until the end of the 2017 season, as well as assume the status of Official Airline of The European tour. Golf is a great fit with Emirates’ brand, with many loyal customers being regular players themselves. Emirates’ increased investment in the European Tour is a natural move which will expand its global reach to golf enthusiasts across Europe, Asia, Africa and Australia.
Along with its existing nine European Tour events, including the season finale DP World Tour Championship, Dubai, Emirates will add the following tournaments to its schedule: BMW PGA Championship, the Nordea Masters, the D+D Real Czech Masters, the Aberdeen Asset Management Scottish Open, the Portugal Masters, the Italian Open, the Joburg Open, the South Africa Open Championship, the Nelson Mandela Championship and Perth International.


Official Golf Ball

The Titleist brand is globally recognised as Golf's Symbol of Excellence. 
The Titleist golf ball embodies product performance and quality excellence and is the unequivocal #1 ball in golf at every level of the game, as it has been for more than 65 years and counting. Titleist golf balls remain the overwhelming ball of choice of professionals at every tournament worldwide.

Titleist golf clubs have also earned broad acceptance with tour professionals, club professionals and competitive amateurs worldwide through an unwavering commitment to performance, quality excellence and fitting.

Titleist will support players through an on site tour van service and practice balls at every European Tour sanctioned event, and enjoys presence on the European Tour's website

Being one of the game's most iconic brands, Titleist is delighted to continue its longstanding relationship with The European Tour as an Official Partner.

  Jumeirah Golf Estates

One of the UAE's iconic golf resorts with two 18-hole championship Greg Norman-designed golf courses, Fire & Earth, Jumeirah Golf Estates is home to the DP World Tour Championship, Dubai. Also within the resort is the European Tour Performance Institute at Jumeirah Golf Estates a centre of excellence for golf tuition, with a complete holistic approach to this great game.



Internationally recognized as the world’s premier luxury timepiece, Rolex has been leading the watch industry since the company was founded in the early 1900's. With an unrivalled reputation for superb craftsmanship and quality, Rolex is best known for its many innovations including the Oyster case, self-winding Perpetual rotor and Day-Date feature.

Today, Rolex supports premier events throughout the world with a presence in equestrian events, golf, motorsports, tennis, yachting, culture and arts, as well as philanthropic programs. The Rolex association with golf began in 1967 when Arnold Palmer was presented with a gold Oyster Perpetual watch to honour his many achievements. Since that time Rolex has forged relationships with many of the game's greatest players and its major organizations. Integrity, precision and the skilful pursuit of excellence have made Rolex and golf perfect partners.

Amongst the many global golf properties that Rolex supports are The Open Championship, The Senior Open Championship, the Ryder Cup and the Rolex Trophy

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