EUROPEAN TOUR



Rolex, the leading brand of the Swiss watch industry, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches are all certified as Superlative Chronometers for their precision, performance and reliability. The brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes. Rolex’s partnership in excellence with golf began in 1967 when Arnold Palmer joined the brand’s family of Testimonees. Since then Rolex has forged enduring relationships with many of the game's greatest players, events and organizations, including The R&A and The Open Championship, the USGA and the U.S. Open, the Ryder Cup in Europe, as well as the European Tour and the BMW PGA Championship.

 
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. Globally, BMW has been a significant partner of professional golf since 1989 and title sponsors three premier events on the European Tour, with the BMW PGA Championship being the inaugural tournament of the Rolex Series. BMW is also an Official Partner of the Ryder Cup.                    

 
Dubai Duty Free opened for business on 20th December 1983 and over the past three decades has grown to become one of the leading airport retailers in the world with sales turnover of US$1.93 billion in 2017. Employing 6,000 people, the operation has consistently raised the benchmark for airport retailing and it continues to grow.  Dubai Duty Free currently operates over 36,000 sqm of retail space in Dubai International Airport and a further 4,500 sqm in Al Maktoum International Airport. In addition to its retail operation, Dubai Duty Free operates a Leisure Division which includes The Irish Village both in Garhoud and Riverland, The Century Village, Dubai Duty Free Tennis Stadium and The Jumeirah Creekside Hotel. To date, Dubai Duty Free has received more than 600 industry awards including the Frontier Awards for ‘Airport Retailer of the Year in Single Location’, which was won in 2017 by the operation for the eighth time.  A long-time supporter of major sporting events that help to promote Dubai as a leading destination, Dubai Duty Free is proud to be the title sponsor of the Dubai Duty Free Irish Open. For more information on the Dubai Duty Free please visit www.dubaidutyfree.com 

 
Emirates is one of the leading supporters of major golf tournaments across the globe and is the Official Airline Partner of the European Tour.  Emirates supports nineteen events on the European Tour International Schedule, and the Race to Dubai of which Emirates is also a sponsor including: Australian PGA Championship (Australia), Hong Kong Open (HK), BMW South African Open (SA), Maybank Championship (Malaysia), ISPS HANDA World Super 6 Perth (Australia), Joburg Open (SA), Hero Indian Open (India), BMW PGA Championship (UK), Nordea Masters (Sweden), Shot Clock Masters (Austria), BMW International Open (Germany), Dubai Duty Free Irish Open hosted by the Rory Foundation (Ireland), Aberdeen Standard Investments Scottish Open (UK), D+D Real Czech Masters (Czech), Portugal Masters (Portugal), Italian Open (Italy), WGC-HSBC Champions (China), Nedbank Golf Challenge (SA), and the season ending DP World Tour Championship, Dubai (UAE).

 
Hilton is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company’s portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. 

 
The Titleist brand is globally recognised as Golf’s Symbol of Excellence. The Titleist golf ball embodies product performance and quality excellence and is the unequivocal #1 ball in golf at every level of the game, as it has been for more than 65 years and counting. Titleist golf balls remain the overwhelming ball of choice of professionals at every tournament worldwide. Titleist golf clubs have also earned broad acceptance with tour professionals, club professionals and competitive amateurs worldwide through an unwavering commitment to performance, quality excellence and fitting. Titleist will support players through an on-site tour van service and practice balls at every European Tour sanctioned event, and enjoys presence on the European Tour’s website www.europeantour.com. Being one of the game’s most iconic brands, Titleist is delighted to continue its longstanding relationship with The European Tour as an Official Partner.

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