Professional Golf is firmly established as one of the most effective marketing vehicles in sport and The European Tour is at the very forefront of Professional Golf. We stage over 80 tournaments on three separate Tours and manage commercial rights to The Ryder Cup. This provides a vast window of branding and promotional opportunity both at events and through extensive media coverage.

Few sports offer a more attractive image - companies who associate themselves with The European Tour align themselves with a sport that embraces heritage and epitomises prestige, excellence, integrity and skill.

In addition, The European Tour, European Senior Tour and European Challenge Tour offer:

Global television and news media coverage

An influential, high-spending consumer audience

Direct, day-long access to over two million spectators annually at European Tour tournaments

Superb surroundings for first class corporate entertainment

Pro-Ams – the opportunity to play alongside the best golfers in the world

The European Tour owns overall commercial rights on all three Tours (The European Tour, European Senior Tour and European Challenge Tour) and for The Ryder Cup. Commercial rights at individual events are generally organised by the events' promoters. The European Tour, however, is itself a promoter of several events on each of the three Tours and can also negotiate rights at individual events on your company’s behalf.

 
 
Sponsorship and commercial opportunities available through The European Tour include:

Full commercial rights for The Ryder Cup when held in Europe (European Team Sponsorship is available for away matches)

“Official Sponsor” rights for all three Tours

Sponsorship and marketing rights at tournaments including Title Sponsorship (certain events only)

Media and data broadcast rights (including TV, radio, internet)

Television, internet and print advertising around European Tour events

Licensing and merchandising rights

Corporate Hospitality (select “Tour Hospitality” from the Tour Group Browser above for more information)
Pro-Am teams - usually part of a wider sponsorship package but individual teams are available at Seniors Tour tournaments

Further information is available as follows:

Ryder Cup – Tim Shaw, Sales Director

European Tour – Tim Shaw, Sales Director

European Senior Tour – Andy Stubbs, Managing Director, European Senior Tour 

European Challenge Tour – Mark Aspland, Marketing & Promotions Manager

The above contacts can be reached at the European Tour’s offices at Wentworth:
PGA European Tour
Wentworth Drive
Virginia Water
Surrey GU25 4LX
United Kingdom
Tel: +44 (0) 1344 840400
Fax: +44 (0) 1344 840500
E-mail: sponsorship@europeantour.com     (include in the subject line a note to the attention of the appropriate person above)