Mark Lichtenhein and Rupert Hampel, Joint Managing Directors, are guiding European Tour Productions (ETP) to recognition as the single largest producer and distributor of TV golf programming in the world by a considerable margin.
ETP works in partnership with all event owners, promoters and sponsors on the European Tour. In 1991 The European Tour and TWI, the television arm of IMG, formed ETP as a joint venture company. In its first year, ETP produced one live event and 15 highlight programmes. In 2006, ETP embarked on its first High Definition (HD) production, producing live coverage of the 2006 Ryder Cup Matches from the K Club; the first time that the Ryder Cup had been broadcast in HD.
In 2007 ETP produced a total of 44 live European Tour events as well as 48 minute highlights programmes from each European Tour tournament. 50 editions of the magazine programme "European Tour Weekly" and 12 editions of "The Challenge", a magazine programme covering the European Challenge Tour were also completed. Additionally, Tour Productions produces daily news edits, golf documentaries, closed circuit television at up to 35 events, promos and commercials for the golf industry and Tour sponsors.
ETP also produced live coverage of the Senior British Open and two other European Seniors Tour events, plus highlights shows from 15 Seniors Tour events, and a couple of special events. In 2008 Television coverage of The European Tour entered a sophisticated new era following the delivery of a new fleet of High Definition (HD) trucks which enables ETP to transmit the highest quality live pictures from regular Tour events in Europe. The state-of-the-art HD trucks, provided by long-term facilities supplier, CTV, ensures that European Tour coverage continues to be at the forefront of TV technology with the main vehicle capable of accommodating over 30 production personnel out of ETP’s regular staff of over 100 at live golf events.
In January 2000, ETP and The Southern Africa Tour formed a 50-50 joint venture company, Sunshine Tour Productions, which handles all television production and distribution on a world-wide basis for the Southern Africa Tour. ETP also represents the Australasian Tour for its international television sales.
This huge golf portfolio together with The Ryder Cup and the three World Golf Championships is distributed by ETP to broadcasters all around the world. A total of 34 stations show extensive live coverage often supplemented by highlights and magazine programming amounting to on average in excess of 900 hours of broadcast coverage per week. News feeds are also distributed to stations and new media platforms across the globe. European Tour golf can be viewed in almost every country in the world.
ETP also manages the European Tour’s website www.europeantour.com and handles all related sponsorship, advertising and content sales on behalf of the Tour. European Tour Productions aims to meet the ever-increasing demand for television coverage of European golf.