HUGO BOSS, the international fashion and lifestyle company will extend their agreement as official Clothing Sponsor of the BMW PGA Championship for a further three years through until 2013.
The arrangement between HUGO BOSS and The European Tour, which began with a three-year deal in 2008, will ensure that all the uniforms for the volunteers, lady markers and Tour officials will be provided by the BOSS Green collection, which covers both the fashion and functionality dimensions of golf. Moreover this extensive HUGO BOSS collection can be purchased in the Official Merchandise Area in the Tented Village during the tournament as well as from the HUGO BOSS Online Store and at numerous BOSS Green sales locations around the world.
Additionally, the BMW PGA Champion for 2011 will be presented with a specially tailored HUGO BOSS jacket following the closing ceremony on the 18th green at Wentworth Club.
Till Pohlmann, Head of Sports Sponsorship at HUGO BOSS , said: “HUGO BOSS is proud to be the Official Clothing Sponsor of the flagship event of The European Tour. The BMW PGA Championship gives us the right platform to showcase our identification with the golf sport and its community. In the coming three years we create a link through BOSS Green between casual sportswear and golf. Located just outside London we demonstrate a strong presence in this prestigious tournament and in the UK.”
Jamie Birkmyre, Championship Director, commented: “We are delighted to extend our relationship for a further three years. We recognise HUGO BOSS as a terrific brand and the quality of their clothing is second to none. We are pleased to have renewed this long-term partnership with HUGO BOSS, which complements our relationships with our other leading sponsors at next year’s BMW PGA Championship.”
