Keith Waters, Deputy Managing Director of the European Seniors Tour for the past four years, has been appointed Director of International Policy by the European Tour.
Waters, who will represent the Tour’s interest on the International Federation of PGA Tours, will be responsible for strategic planning for the European Tour, the European Seniors Tour and the European Challenge Tour schedules.
He said: “I am very excited to be at the forefront of the development of world golf, and look forward to progressing European Tour policy on the world stage.”
Ken Schofield, Executive Director of the European Tour, said: “Keith has played an important part in the growth of the European Seniors Tour and he will provide expertise to further enhance our international policy which is so important to the development of the game.
“Keith enjoyed a 16-year career on the European Tour and made a significant contribution to policy matters during ten years service on the Tournament Committee and the Board of Directors.
“More recently Keith has played an invaluable role in the development of the European Seniors Tour under the direction of Managing Director Andy Stubbs.”
Peter Adams, who become Events Manager of the European Seniors Tour in 1997 after previously serving on the Tour’s Staging Department, will be responsible for further development of the European Seniors Tour as Deputy Managing Director.
Andy Stubbs, Managing Director of the European Seniors Tour, said: “Peter is the ideal person to follow Keith Waters and he will provide expertise in all aspects of the running of Seniors Tour events.”
Waters, 41, turned professional in 1978 and joined the European Tour the following year. He played on the Tour between 1979 and 1995, winning the 1980 Under-23 Match Play Championship and the 1991 Zimbabwe Open following a play-off.
His best performance on the European Tour came that same season when he tied for second behind Seve Ballesteros in the British Masters at Woburn.
