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European Tour Partners

European Tour Partners

Rolex final

Rolex, the leading brand of the Swiss watch industry, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches are all certified as Superlative Chronometers for their precision, performance and reliability. The brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes. Rolex’s partnership in excellence with golf began in 1967 when Arnold Palmer joined the brand’s family of Testimonees. Since then Rolex has forged enduring relationships with many of the game's greatest players, events and organizations, including The R&A and The Open Championship, the USGA and the U.S. Open, the Ryder Cup in Europe, as well as the European Tour and the BMW PGA Championship.

For more information on Rolex please visit

BMW Partner page 6

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees. The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. Globally, BMW has been a significant partner of professional golf since 1989 and title sponsors three premier events on the European Tour, with the BMW PGA Championship being the inaugural tournament of the Rolex Series. BMW is also an Official Partner of the Ryder Cup.

For more information on BMW please visit

Callaway final

Founded in 1982, Callaway is renowned for developing innovative products that help golfers hit longer and straighter shots from tee to green; controlled, higher-spinning shots around the green; and smooth, accurate putts. The long list of legendary Callaway products introduced across the past three decades is long, punctuated by the iconic Big Bertha driver, which drove Callaway to the top of the industry in the early 1990s, and the Great Big Bertha driver, which Golf Digest named “the greatest club of all time” for its combination of innovation, performance and lasting impact on the golf equipment landscape.

Hundreds of tournaments, including numerous Major Championships, have been won by Tour pros playing Callaway equipment including Phil Mickelson, Sergio Garcia, Henrik Stenson, Danny Willett, Thomas Bjorn, Annika Sorenstam, and Michelle Wie.

Callaway Golf consists of 5 powerful brands — Callaway, Odyssey, Toulon Design, OGIO and TravisMathew – offering golfers everything they need – clubs, balls, bags, apparel, footwear, bags, accessories – to play better and enjoy the game more.

For more information on Callaway please visit


At DP World we enable smarter trade to make a better future for everyone. We’re dedicated to helping our customers move goods around the world in ways that are smarter, faster, safer and more cost-efficient. Our aim is to improve performance at all stages of the global supply chain, from points of manufacture to points of consumption. We are proud to be in a business where we can make a positive difference to the world - not just our customers, our people and our shareholders but for all the communities in which we operate around the globe.

For more information on DP World please visit

Emirates final

Emirates is one of the leading supporters of major golf tournaments across the globe and is the Official Airline Partner of the European Tour. Emirates supports nineteen events on the European Tour International Schedule, and the Race to Dubai of which Emirates is also a sponsor including: Australian PGA Championship (Australia), Hong Kong Open (HK), BMW South African Open (SA), Maybank Championship (Malaysia), ISPS HANDA World Super 6 Perth (Australia), Joburg Open (SA), Hero Indian Open (India), BMW PGA Championship (UK), Nordea Masters (Sweden), Shot Clock Masters (Austria), BMW International Open (Germany), Dubai Duty Free Irish Open hosted by the Rory Foundation (Ireland), Aberdeen Standard Investments Scottish Open (UK), D+D Real Czech Masters (Czech), Portugal Masters (Portugal), Italian Open (Italy), WGC-HSBC Champions (China), Nedbank Golf Challenge (SA), and the season ending DP World Tour Championship, Dubai (UAE).

For more information on Emirates please visit


Workday is a leading provider of enterprise cloud applications for finance and human resources. The company was founded in 2005 with the goal to revolutionise the enterprise software market by not only focusing on innovative technology but an employee-first culture driven by six core values. Workday delivers financial management, human capital management, planning, and analytics applications designed for the world’s largest companies, educational institutions, and government agencies. Organisations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday. In addition to its work in the enterprise software market, Workday is proud to partner in areas that help extend its brand and reflect its core values, including sponsoring athletes that bring the same passion and commitment to sports that Workday does to enterprise software. Additionally, Workday is an Official Partner of the European Tour, presenting the scoring functions across multiple European Tour broadcast and digital platforms.

For more information on Workday please visit

dubai logo 2

As the Tour’s Race to Dubai Partner for over 10 years, Dubai is a city with true golfing heritage. In 1988, the first all grass Championship venue was born through the Majlis course at Emirates Golf Club which is still home to the OMEGA Dubai Desert Classic, the longest-running event on the Tour’s schedule outside of Europe. The DP World Tour Championship, the climax of the European Tour’s Race to Dubai, takes place on the Earth Course at Jumeirah Golf Estates.

Dubai boasts a diverse range of golf courses, designed by the very best in the world including Greg Norman, Ernie Els, Colin Montgomerie, Nick Faldo, Gil Hanse, Ian Baker Finch, and Karl Litten with many more courses in the pipeline.

Golf in Dubai celebrates Dubai as a world-class golf holiday destination, that offers you everything you could want from a golf travel experience, both on and off course. Not everyone’s holiday looks the same, but whether it’s adventures in gastronomy, sport, culture, entertainment or retail, Dubai has it covered. And it all starts – or ends – with world-class golf.

european tour zoom logo v2

As the European Tour’s Official Unified Communications Partner, Zoom will provide comprehensive communications services including virtual and collaborative experiences for media, commercial partners, hospitality guests and the Tour’s global fanbase, through exclusive live-sport experiences.

Zoom will deliver virtual press conferences and facilitate key stakeholder activities at tournaments via the new Zoom Media Centre launched at the Betfred British Masters hosted by Danny Willett at The Belfry, whilst also providing its services to the European Challenge Tour and Legends Tour.

In doing so, Zoom will assist the European Tour to achieve its sustainability goals moving forward, specifically contributing to its remote operations including tournament planning, which will reduce its carbon emissions by using its virtual communications services and enhanced collaboration services in the future.

Guests of Zoom and the European Tour will also be offered the chance to join the Virtual Clubhouse through Zoom at select events to experience a range of innovative spectator engagements.