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Innovation award for alugha
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Innovation award for alugha

alugha have been revealed as the winners of the first ever Innovation Hub with Tata Communications.

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Their winning idea aims to overcome the complexities of managing multilingual video content for the European Tour’s diverse golf audiences.

It would create an interlocked toolkit for the complete multilingualization process - from transcription over multi-audio-track voiceovers to video hosting and distribution. It is all about breaking through language barriers to enable more effective engagement with a global golfing fan base

More than 70 start-ups from around the world applied to be part of the European Tour Innovation Hub with Tata Communications, which was created as an opportunity for start-ups to showcase technology-driven solutions and concepts to enhance the game of golf.

After being whittled down to the final three contenders, alugha, EyeCandyLab and Sparx attended a three-day workshop, including an evaluation and learning process with representatives from the venture capital community in London to analyse their products, before being quizzed by a panel of experts comprising the European Tour’s Chief Content Officer Rufus Hack, Chief Technology Officer Michael Cole, and Dhaval Ponda, Global Head of Media and Entertainment at Tata Communications.

Please note, the workshop and presentations took place earlier this year before the current social distancing measures were introduced in the UK.

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