Thursday, 10 March 2016
Lee Westwood ()
Lee Westwood ()

Former World Number One Lee Westwood will headline a strong field when the third edition of the D+D Real Czech Masters returns to Albatross Golf Resort from August 18-21, 2016.

The 23-time European Tour winner will be joined by his 2014 Ryder Cup team-mate Jamie Donaldson, who won the inaugural edition two years ago to seal his place in the European team for Gleneagles.



Petr Dědek, the owner of promoter RELMOST, said: “The tournament has developed rapidly over the three years. The positive evaluation received from the European Tour and growing interest of spectators and business partners contribute to this. This year’s starting line-up will therefore be stronger than ever before in the Czech Republic.”

The tournament has also received significant commercial boosts after Raiffeisenbank signed a three-year contract to be an official partner, ŠKODA AUTO became the new official car partner and Plzeňský Prazdroj, the brewers of Pilsner, signed a long-term sponsorship deal.

Igor Vida, Managing Director and Chairman of the Board of Directors of Raiffeisenbank, said: “I am very pleased that Raiffeisenbank, as a long-term supporter of golf in the Czech Republic, has become the general partner of D+D REAL Czech Masters. 

“This is a logical outcome of our efforts to advance and popularise this noble sport with this tournament as the flagship of the Czech golf. We are also keenly aware of the benefits golf brings not only in terms of sport or social life, but also economically. 

“The significant contribution of this sport to tourism generates interesting revenue for the private and public sector in the Czech Republic. Such unique combination of an attractive sport, pleasant leisure activity and economic potential deserves to be developed further.”

Michal Pres, Marketing Manager of ŠKODA AUTO Czech Republic, said: “We at ŠKODA AUTO ČR are excited to have the opportunity to be a part of this prestigious tournament and present the ŠKODA brand and our vehicles here. 

“Besides being a sport for top professionals, golf increasingly attracts wider groups of people and entire families often dedicate their time to this sport. We perceive this as a logical link between golf and the focus and activities of the ŠKODA brand.”

Grant McKenzie, the Marketing Director of Plzeňský Prazdroj and a passionate Scottish golfer, said: “Pilsner Urquell, the official beer of Czech golf, will once again be the proud partner of D+D REAL Czech Masters, the most significant golfing event in the Czech Republic. 

“We are convinced that the quality and significance of the tournament will continue to grow and this is an excellent opportunity to present the best the Czech Republic offers – a beautiful country, outstanding golf and the original Pilsner.”

The live broadcast of the tournament will be aired on the Fanda channel, which is part of the Nova group. 

Pavel Poulíček, Relmost’s Head of Marketing, said: “This will be the most extensive live broadcast in the history of D+D REAL Czech Masters. Fanda will broadcast live for 18.5 hours in total, in addition to the recorded broadcast on Nova Sport 1 and 2.” 

This year, anyone registered with the Czech Golf Federation will gain free entry simply by showing their CGF card on the gate. Children aged 15 and under, people older than 65 and disabled card holders will also enjoy free entry.

Luboš Klikar, the Sports Director of CGF, said: “The Czech Golf Federation highly values the increasing cooperation with the successful promoter of the D+D REAL Czech Masters tournament at Albatross

“The agreement between the CGF and the promoter, under which all golfers registered in the Czech Republic will receive free entry to the tournament in August this year, is unparalleled in Europe. We believe that this will raise the number of spectators from last year’s almost 20,000 to nearly double that figure.”

Albatross Golf Resort, which is part of the European Tour Properties network, has undergone extensive renovations, with new water hazards on the first, tenth and 12th holes and a new lake behind the 13th green.

The par three 16th has also been shortened to around 140 yards, with a new passage to the viewing area around the green from the village and a new refreshment area between the 16th and 17th holes. The tournament village will have new and improved interactive zones thanks to the support of Raiffeisenbank and ŠKODA AUTO ČR.

The tournament is of great significance to the Czech economy. Petr Dědek explained: “The detailed analysis of the economic impact of the tournament completed by KPMG Czech Republic shows that last year’s tournament contributed more than CZK 29 million to the state budget. 

“The so-called irretrievable contribution accounts for CZK 19.5 million of this total. This sum represents income of the state budget generated mainly by foreign visitors and teams, an income that would not have been available to the Czech state otherwise.”

For more information on the D+D Real Czech Masters, please contact: 

RELMOST, a.s.
Pavel Poulíček
Head of Marketing
+420 602 170 872
poulicek@relmost.cz

 

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