After four days of sunshine, whisky sampling and a thrilling display of world class golf at Gleneagles last month, Glen Moray has announced a three-year extension of its partnership with the ISPS HANDA Senior Open as the Championship’s ’s ‘Official Whisky’.
Celebrating the global appeal and shared Scottish roots of golf and whisky, the extended contract will take Glen Moray to Royal Porthcawl in 2027 and beyond, with plans to share the Speyside distillery’s beloved single malts with even more golf fans in the years ahead.
The ISPS HANDA Senior Open is Europe’s only senior Major, hosted each July at an iconic UK golf course. One of the sport’s most sought after senior titles, it attracts over 20,000 fans each year, offering a unique chance to see 144 of golf’s legendary players in action.
Since signing an initial three-year deal starting at Carnoustie in 2024, Glen Moray’s on-site tasting room, bottle shop and sampling programme have grown to become one of the Championship’s most popular attractions amongst spectators.
This year’s introduction of a deeper tasting and masterclass experience, led by the Elgin-based distiller’s Global Brand Ambassador Iain Allan and his team, proved a hit – with nearly 600 guests exploring Glen Moray’s smooth, fruity Speyside spirit in one of four complimentary whisky flights across the brand’s Explorer, Heritage, Xperience and Warehouse 1 ranges.
The Glen Moray Chipping Challenge was also back and busier than ever: three barrels, six balls and six shots at glory, attempted by a phenomenal1500 participants this year, all keen to take on the ultimate ‘golf meets whisky’ test!
All players at this year’s Championship were gifted a bottle of one of Glen Moray’s most recently launched expressions from the Xperience Range, Forbidden Fruit. In addition, there were drams and cocktails on offer in hospitality at Gleneagles Hotel and at the pre-event’s Pro-Am tournament.
After a brilliant four days of golfing action on King’s Course Gleneagles and an exhilarating final day of play, Iain Allan had the privilege of presenting a unique bottle of Glen Moray – a single cask #5286, distilled in 1994 and bottled in 2026 exclusively for the Championship – to this year’s popular winner, Jerry Kelly.
Stephen Watt, Commercial and Marketing Director at Glen Moray commented: ‘After three successful years of partnership with the ISPS Handa Senior Open, we are more convinced than ever that world class golf and whisky go hand in hand. Being part of this incredible Championship is a huge source of pride, and an opportunity for us to bring thousands of golf fans into the world of Glen Moray to explore our award-winning range of Speyside single malts. The enthusiasm and feedback we receive every year is overwhelmingly positive. And now, with three more years ahead of us, we look forward to planning more exciting activations and to playing our part in the ongoing success of the Championship.’
Edward Kitson, Championship Director of the ISPS Handa Senior Open, added: “We are delighted to extend our partnership with Glen Moray for another three years. The ISPS HANDA Senior Open is where legends of the game test their skills on some of the finest courses in the UK and It’s only fitting that a legendary Scottish whisky continues to be there.
“We look forward to working together to showcase their products to the thousands of fans at Royal Porthcawl next year and beyond.”
