The English Trophy powered by CirQula marks first investment in the sport by newly-launched talent-focused social media platform
Already set to be one of the standout events in the Challenge Tour calendar, The English Trophy is delighted to announce the addition of CirQula as a headline partner of the event, which takes place at Frilford Heath Golf Club between 8-11 September, 2022.
The English Trophy powered by CirQula will mark the first investment of this kind by the social media ecosystem, as it looks to grow awareness amongst golf professionals and fans alike. The app which was launched in May of this year, will have a focus on improving the quality of communication between stars and their audiences, creating a rounded journey which both thrives on, and rewards, the sharing and enjoyment of content.
With an initial focus on up-and-coming talent, CirQula will also help athletes to better serve their own partnerships and sponsor investments through better rates of engagement with their audience, through the creation of true supporters and super fans amongst their followings. The ecosystem will also help to empower events such as The English Trophy, by engaging fans more closely with the action.
In addition to CirQula, the event will continue to be supported by Rocket Yard Sports, with the agency managing all commercial rights and partnerships for the tournament, whilst also helping to bring the week to life though a multitude of on-site activations during the week. Drawing on local producers and businesses, The English Trophy powered by CirQula is set to have one of the most engaging experiences in the calendar for those attending the event, with activities for golfers and non-golfers alike – as well as those who would like to try the sport for the first time.
Rocket Yard Sports’ belief that “Your Next Customer is Probably a Sports Fan”, pairs perfectly with the investment from the team at CirQula who are looking to generate initial interest in their product. The event will act as the ideal platform to showcase its offering to both the players and fans alike, showcasing the power of golf in communicating with wider business interests.
Craig Rutherford, Founder & CEO CirQula said: “We couldn’t think of a better event than The English Trophy to begin our investment in the sport. With our focus on the next generation of household names, it’s imperative that we’re able to communicate with this talent early, making them aware of CirQula and the benefits that it can have for their careers – both on and off the course. Additionally, many of these younger players are seeing that the current social media platforms are not fit for purpose for communicating effectively with their followers, and we’re hoping that CirQula will be able to provide them with the perfect solution for sharing more engaging and original content with their fans”.
Daryl Evans, Managing Director Rocket Yard Sports added: “CirQula is the ideal headline partner for this event. We’re thrilled that they’ve come on board, adding to an already strong list of businesses that are supporting the English Trophy. Through our work with our own players, we’ve seen both the positive and negative impact of social media, and have long sought a platform such as CirQula that could allow our talent to maintain a stronger relationship with their audience. We’re also hugely excited about the opportunity for our partner brands, who should see a benefit from promoting content and products to a more engaged social audience”.
For more information on The English Trophy powered by CirQula, please contact Rocket Yard Sports: firstname.lastname@example.org