Lars Larsen, one of the driving forces behind the successful Made in Denmark tournament, has died aged 71.
Larsen was the Chairman of the Made in Denmark Golf Trust, the organisation behind the tournament which has been a popular and innovative part of the European Tour’s schedule since 2014.
He also owned Himmerland Golf & Spa Resort, the venue which has become synonymous with the event and which has provided numerous iconic moments, many of which came on the par three 16th hole known as Himmerland Hill.
Made in Denmark also plays a wider supportive role in the development of golf in Denmark, including staging the Made in Denmark Challenge on the European Challenge Tour for the past five seasons.
Larsen was the founder of household retail chain Jysk and one of Denmark’s richest men. He died in his home in Silkeborg, western Denmark, on Monday following a battle against cancer.
Keith Pelley, European Tour Chief Executive, said: “On behalf of everyone at the European Tour and all our members, our condolences go to Lars’ family. We are all very grateful for his incredible, unwavering commitment to the European Tour. Made in Denmark is the tournament it is because of him.
“We will all remember his passion and we are so thankful to him for all he has done for golf in Denmark. He will be sorely missed.”