Wednesday, 03 October 2018
Walton Heath  (European Tour)
Walton Heath (European Tour)
Ladbrokes, one of the world’s leading betting and gaming companies, and LIFElabs, the digital currency firm, have been announced as Official Sponsors of the Sky Sports British Masters, which takes place at Walton Heath from October 11-14.

World Number Two and 2013 U.S. Open Champion, Justin Rose will host the Sky Sports British Masters at the Walton Heath Golf Club, just two weeks after he represents Europe at The Ryder Cup in France.

The Sky Sports British Masters, has been a hugely popular event since it returned the European Tour’s schedule in 2015. Last year, the tournament saw a 13 per cent rise in attendance from 2017 as well as generating 22 million social media impressions.

Max Hamilton, Head of Commercial Partnerships at the European Tour, said: “This is an exciting time for the Sky Sports British Masters and we’re delighted to welcome Ladbrokes and LIFElabs as Official Sponsors for the event.

“Following on so soon after The Ryder Cup, this year’s British Masters promises to be a fantastic occasion, with a popular and worthy host in Justin Rose. Both Ladbrokes and LIFElabs are progressive businesses and great fits for the Sky Sports British Masters.”

UK-based Ladbrokes dates back to 1886 and employs 15,000 people across six countries, operating a combined total of 2,700 betting shops across the UK, Ireland, Belgium, and Spain. LIFElabs, the first digital currency partner which aims to make the benefits of digital currencies available to the general public, is the very first digital currency to sponsor the British Masters.

In addition to its extensive retail presence, Ladbrokes is also a world leader in remote betting and offers thousands of betting markets on a daily basis over the telephone and internet. Betting booths will be established as well as an exhibition unit in the spectator village with special offers available to those placing bets.

Simon Clare, PR Director for Ladbrokes, said: “We’re thrilled to be joining forces with the European Tour and believe the Sky Sports British Masters is the perfect fit for our first ever commercial partnership with a golf event. Working alongside the European Tour, we look forward to transforming the spectator experience for those viewing the tournament both on-site and at home.”

LIFElabs is aiming to break down barriers in the world of digital currency in its mission to give everyone the opportunity to be part of the cryptocurrency revolution. As part of this, LIFElabs offers easy access to its currency and also gives people the chance to give a back to good causes around the world, through the way they choose to pay.

Luke Chittock, CEO of LIFElabs said: “LIFElabs’ mission is to invest in humanity, and we know that sport brings people together in a way unlike anything else. We partnered with the European Tour because it is innovative within the golfing world, with one eye firmly fixed on the future. As such, both LIFElabs and the Sky Sports British Masters are looking to make a real difference for people here in the UK and across the world.”

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