Home hero Lucas Bjerregaard is hopeful the Made in Denmark presented by FREJA can inspire some young Danish talent in front of vociferous local crowds this week.
It was 13 years ago when Bjerregaard first teed it up on the European Challenge Tour in his homeland but he had just graduated onto the European Tour when this event made its debut in 2014.
Since then he has won twice on the European Tour and established himself firmly inside the top 100 on the Official World Golf Ranking, and he believes the players on their own way up can take a lot from their experience at Himmerland Golf & Spa Resort.
"It's a huge event and the crowds are amazing, they really are some of the best," he said. "They bring a lot, they just enjoy it, it's like a party. It's pretty special to play in front of them.
"When it started I was a European Tour rookie.
It's pretty cool and something that will mature all the young guys - Lucas Bjerregaard
"It's great for some of the young guys coming up on the Challenge Tour and Nordic League, they get a chance to see what's in front of them in a few years time.
"I wish I had that when I was younger, for me it was the Challenge Tour here in Denmark but now they get out to see how it's run and what they can expect on a weekly basis when they get on Tour. It's pretty cool and something that will mature all the young guys."
Bjerregaard has enjoyed an excellent 2019 on the Race to Dubai so far, not missing a single cut and famously beating Tiger Woods en route to finishing fourth at the WGC-Dell Technologies Match Play.
He is now at a point in his career where he is gaining access to all the Major and World Golf Championships, and he puts his recent rise down to better preparation.
"I've changed the way I prepare and practise a little bit over the last year or so and I think that's paying off," he said. "I'm spending my time a little bit more wisely and doing all the right things.
"I'm just getting on with my stuff and we'll see how it goes. I have a good team behind me, we have a plan in place and I think that plan has been working pretty well."
Before he tees off on Thursday, Bjerregarrd must come down from his final day heroics at the US PGA Championship.
The 27-year-old got one of the biggest cheers of the week when he aced the par three 17th and the decibel levels raised even further when playing partner Lucas Glover holed a bunker shot with his second.
"That's as much fun as I've had on a golf course for as long as I can remember," he said. "The crowd went nuts when I made my hole-in-one but then I think they went even more nuts when Lucas Glover holed his bunker shot.
"We were both just walking up the 18th and we were like 'what just happened here in the last ten minutes?'. It was insane but it was great fun. It was only my second hole-in-one but it was a pretty good hole to do it on."