The European Tour’s innovative content during the Rolex Series was recognised at the BT Sport Industry Awards last night, with the Access All Areas series taking home the trophy in the Social Media Campaign of the Year category.
The best work from across the industry was recognised and celebrated in front of a room of industry peers and stars from sport and beyond at the 17thBT Sport Industry Awards at Battersea Evolution in London, with the European Tour triumphing in a category which included campaigns from adidas Football, ATP Media, Bauer Media and the International Netball Federation.
The Access All Areas series encompasses the European Tour’s most popular videos, featuring some of golf’s biggest stars taking on ambitious challenges and pranks, including theAaron’s Big Day,Fastest Hole of Golf,Awkward ReporterandBad Coaching.
The series was developed as part of the European Tour’s commitment to the global transformation of the game, by creating innovative and engaging content to capture the imagination of fans and grow the appeal of the game.
Rufus Hack, Chief Content Officer at the European Tour, said: “This is a fantastic recognition of the commitment of the content team at the European Tour to push the boundaries and showcase the character of our players to a wider audience.
“A huge amount of work goes into each and every one of these videos, from idea generation to executing the concepts at high profile events in different corners of the world, to delivering the finished product, and I would like to applaud the efforts of the entire team. Our thanks also go to the players, whose enthusiasm and belief in what we are aiming to do has made the Access All Areas series what it is today.”
