BMW has agreed to become the Official Courtesy Car of The Celtic Manor Wales Open at the majestic Celtic Manor Resort in the City of Newport, Wales. As part of the deal for the 2009 and 2010 tournaments, BMW will provide and manage a fleet of cars for the players and officials from their exclusive range.
This agreement marks the start of a relationship that builds up to The 2010 Ryder Cup where BMW is the Official Car to the biennial match between Europe and the United States.
“We are delighted to enter into this agreement with The Celtic Manor Resort and its Wales Open as not only is it a world-class event that attracts an excellent field, it will also provide us with a better understanding of the logistical challenges that will be presented at The Ryder Cup in September and October 2010,” said Peter Walker, BMW UK’s General Manager, Sports Marketing
“We are a performance-orientated and innovative brand so there is no better fit than the sport of golf which continually sets new standards. The Celtic Manor Wales Open is always an eagerly-anticipated event and we look forward to our involvement,” he added.
The Celtic Manor Wales Open returns for the tenth year from June 4-7, 2009. Already established as one of the leading events on the European Tour, the tournament is set for its second year on the spectacular Twenty Ten course, the first in history to be designed and built to host The Ryder Cup. The 2010 Ryder Cup captains, Colin Montgomerie and Corey Pavin, will both play in this year’s Celtic Manor Wales Open along with a host of other Ryder Cup stars and European Tour champions.
Celtic Manor Resort Chief Executive Dylan Matthews said, “We are striving to make the Celtic Manor Wales Open one of the premier events on The European Tour and this new relationship with BMW will certainly help us to achieve that goal. We are very much looking forward to working with the BMW team and welcoming them into our family of sponsors.”
