CNN International has renewed its support to the forthcoming Dubai Desert Classic which will feature a stellar cast bolstered by the presence of three-time champion Ernie Els and world number two Sergio Garcia.
Promoted and organized by ‘golf in DUBAi,’ The European Tour event, to be held at the Emirates Golf Club from January 29 to February 1, takes on added significance this year as it celebrates its 20th anniversary.
And to mark the milestone, the organisers of the longest-running tournament in the region have invited all former champions to honour them for their contributions in raising the profile of the event.
With leading global news broadcaster CNN International teaming up with ‘golf in DUBAi’ as a Co-Sponsor, the Dubai Desert Classic will reach millions of homes worldwide, bringing an unprecedented level of exposure for an event, which has become a permanent feature of The European Tour.
“CNN International enjoys a long-standing relationship with ‘golf in DUBAi’ having supported the annual Dubai Desert Classic for six years. The extension of our sponsorship demonstrates our commitment working with ‘golf in DUBAi’ to promote the city as a key player in the world golfing community,” said Rani R. Raad, Senior Vice President, Advertising Sales, CNN International. “We congratulate Dubai Desert Classics on their 20th year anniversary and wish them continued success for years to come”
Mohamed Juma Buamaim, Vice-Chairman and CEO of ‘golf in DUBAi’, said: “We feel proud and privileged to be associated with an international media giant like CNN International. With their backing, I am sure international exposure to our tournament will increase many fold."
Tickets for the 2009 Dubai Desert Classic are available online atwww.dubaidesertclassic.com.
‘golf in DUBAi’ is backed by Dubal (Dubai Aluminium) as the main partner and Emirates-NBD, MasterCard, Jumeirah Hotels, Emirates airline, BMW, Jumeirah Golf Estates, Gulf News, Omega and CNN International as partners in its drive to showcase the emirate’s vibrant golfing scene to a worldwide audience.
