The DP World Tour’s sustainability themed Green Drive campaign at the Betfred British Masters hosted by Sir Nick Faldo has resulted in 2,600 trees being planted and significant funds raised for Prostate Cancer UK.
For every player that drove the iconic par 4 10th hole at The Belfry from the tee, 100 trees are planted in an initiative launched in partnership with One Tree Planted, a non-profit environmental charity that plants trees in countries around the world.
In addition, tournament partners Betfred donated £500 to Prostate Cancer UK, the tournament’s official charity partner, for every successful Green Drive, resulting in £13,000 being raised with a further £21,500 contribution for the eagles or birdie on the hole.
Betfred also donated a further £50,000 following Matthew Baldwin's hole-in-one at the 14th hole during the third round, taking the tally of funds pledged by the UK-based bookmaker to £84,500 for the leading men's health charity.
The campaign, which forms part of the DP World Tour’s existing Green Drive sustainability programme, where it has become the first professional golf Tour to commit to being net zero carbon by 2040.
The initiative, which will see trees planted at the Forest of Mercia in the West Midlands, will be rolled out at further tournaments during the remainder of the 2023 season.
On Saturday, the three closest fans in the simulator challenge held on site were given the opportunity to take on the hole for real in front of fans and the television cameras, but none were able to carry the water and find the green in one.