The European Tour has teamed up with long-standing partner, Titleist, to offer golfers the unique opportunity to get fit for the brand’s 917 Drivers and Fairways on the driving range at this year’s BMW PGA Championship from May 25-28.
Unlike any other fitting experience in world golf, 48 golfers will go ‘inside-the-ropes’ on Saturday and Sunday at the European Tour’s inaugural Rolex Series event, alongside some of the game’s biggest stars.
Each lucky winner will receive a day pass for the championship, before heading onto the range, alongside the likes of Titleist Brand Ambassadors Andrew ‘Beef’ Johnson and Bernd Wiesberger, to get dialled in and experience the complete performance of Titleist’s tour-proven 917 metals family.
The Ultimate Fit will also run at this year’s Dubai Duty Free Irish Open hosted by the Rory Foundation, Aberdeen Asset Management Scottish Open and British Masters supported by Sky Sports, complementing a comprehensive schedule of Titleist Fitting events taking place at golfing venues throughout the UK and Ireland.
Chris Beaumont, Titleist Golf Club Marketing Manager, said: “At Titleist, we know how important it is for dedicated golfers to find the best-performing golf clubs for their games, and so it is with great excitement we are launching The Ultimate Fit at the European Tour’s first Rolex Series event.
“Setting the standard for complete performance, we think golfers will be extremely excited to be fit into a 917 Driver or Fairway on the range at Wentworth, an experience typically reserved for our Titleist Tour Staff Ambassadors.”
we know how important it is for dedicated golfers to find the best-performing golf clubs - Chris Beaumont
Golfers can enter The Ultimate Fit via My European Tour before Sunday 21st May at 23:59, after which winners will be selected via a random prize draw. Three ‘Ultimate Winners’ will also receive an invitation to play the famous West Course just hours after the BMW PGA Champion is crowned, on Monday 29thMay, including an overnight stay and an exclusive Team Titleist goodie bag.
Jamie Birkmyre, Championship Director, BMW PGA Championship, said: “We are delighted to offer keen golfers the chance to take part in The Ultimate Fit on the range at the BMW PGA Championship in partnership with Titleist.
“The Championship offers a unique opportunity to witness some of the biggest names in world golf compete for one of the sport’s most coveted pieces of silverware, over one if its best-loved golf courses. With the addition of The Ultimate Fit, we have been able to improve the spectator experience even further for this year, and I look forward to seeing the lucky winners tee it up alongside the pros on the range at Wentworth.”
To enter the free prize-draw, visit EuropeanTour.com/TitleistUltimateFit
