MasterCard has entered into an exclusive agreement with The European Tour to become the Official Credit Card and Preferred Method of Payment for the Tour.
MasterCard’’s commitment to support the Tour’’s International Schedule includes the Volvo PGA Championship, the Volvo Masters Andalucia, the BMW International Open, the Volvo China Open and the Dubai Desert Classic.
MasterCard is a long standing supporter of golf, notably through its exclusive sponsorship of the US PGA Tour, US Champions Tour, the PGA of America, and the LPGA.
MasterCard’’s commitment to support championship golf worldwide includes an investment in an
array of tournaments including the MasterCard Classic in Mexico City, Mexico; the MasterCard Masters in Melbourne, Australia; the Senior British Open Championship Presented By MasterCard in Northern Ireland, the MasterCard Championship in Hawaii and the Bay Hill Invitational Presented by MasterCard in Orlando, Florida.
In addition, MasterCard enjoys a relationship with golf legends Tom Watson and Arnold Palmer as well as emerging talents Tim Clark and Adam Scott.
John Stuart, Senior Vice President, Global Sponsorships for MasterCard International, explained: “Through this agreement with The European Tour, MasterCard hopes to build upon the success of our golf related programmes and through significant advertising and commercial benefits assist the brand’’s development in key European, Asian and Middle Eastern markets.”
Commenting on the agreement, George O’’Grady, Deputy Executive Director of The European Tour, said: “We are delighted to welcome MasterCard to our prestigious portfolio of Corporate Sponsors and recognise that, in MasterCard, we have one of the world’’s leading global brands with a strong tradition in the international golf marketplace.
“We hope that the agreement announced today will lay the platform for an evolving programme of sponsorship support within The European Tour International Schedule and, in return, we hope that we will provide MasterCard with opportunities to grow its business internationally.”
About MasterCard International
MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members’’ credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment card brands including MasterCard, Maestro and Cirrus and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless advertising campaign is now seen in 98 countries and in 46 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.
